The RoleCOROS is looking for a Climbing Product Marketing Lead to help shape how our products are built, positioned, and adopted within the climbing community.This role sits at the intersection of product, athletes, marketing, and community. You will work closely with climbers, creators, ambassadors, engineers, and marketing teams to ensure COROS products genuinely solve problems climbers care about and are communicated in a way that feels authentic to the sport.You should deeply understand climbing culture and have strong opinions about gear, technology, training, navigation, and athlete experience. You will help translate real world climbing needs into product direction, athlete storytelling, and marketing strategy.This is a highly hands on role for someone who understands both climbing and modern product marketing.What you will do:Lead climbing focused product marketing initiatives across COROS platforms and campaignsHelp define product positioning, messaging, and launch strategy for climbing related features and productsBuild strong feedback loops between climbers, testers, athletes, and engineering teamsRecruit and manage climbing athletes, ambassadors, and testersTranslate real world climbing experience into actionable product feedback and feature prioritiesWork closely with product managers and engineers on feature development and prioritizationHelp shape athlete storytelling, educational content, and campaign direction within climbingBuild relationships with climbers, creators, photographers, filmmakers, gyms, events, and outdoor communitiesMonitor trends, competitors, and opportunities within climbing and outdoor technologySupport field testing, launch planning, events, and climbing related marketing activationsThe CandidateYou are deeply involved in climbing, whether through trad climbing, alpine climbing, sport climbing, or related disciplinesYou understand climbing culture, gear, media, and athlete behavior authenticallyYou have strong product instincts and can clearly explain what works, what does not, and what is missingYou have strong instincts around storytelling, positioning, and athlete communicationYou communicate clearly and can work effectively across marketing, product, and engineering teamsYou are comfortable operating in an emerging category where there is no established playbook. You are excited to explore, experiment, and help define what great looks like for the future of climbing wearables and outdoor technologyYou are naturally curious about technology, wearables, GPS devices, performance data, and outdoor toolsExperience within the climbing or outdoor industry is strongly preferredExperience with product marketing, sports marketing, athlete management, content production, or wearables is a strong plusLocationColorado, California, or Washington preferred. This role requires coordination with our team in China, so flexibility with timezone overlap is important.Compensation$80,000 – $100,000 annuallyFull-time with benefitsMedical Insurance, Paid Time Off, 401k contributions#J-18808-Ljbffr