College Co-op: Social Media Analyst

Blue Cross and Blue Shield Association

Philadelphia, PA

JOB DETAILS
SKILLS
Adobe Product Family, Advertising, Analysis Skills, Brand Marketing (Branding), Campaigns, Community Support, Content Development, Content Management, Copy Writing, Detail Oriented, Digital Media, Facebook Application Development, Graphic Design, Journalism, LinkedIn, Marketing, Marketing Communications, Multiplatform/Cross-Platform, Multitasking, Performance Analysis, Project/Program Management, Sales, Schedule Development, Social Media
LOCATION
Philadelphia, PA
POSTED
30+ days ago

About the Hiring Department:

The Social Media team sits within the Sales & Marketing division at Independence Blue Cross and is responsible for creating, publishing, and managing content across the organization's social media channels. The team supports brand awareness, engagement, and community connection by executing content strategies, monitoring and responding to social conversations, promoting campaigns and events, and analyzing performance. The Social Media team works cross‑functionally with marketing, communications, and business partners to support company initiatives and advance IBX's mission to improve the health and well‑being of the communities we serve.

Co‑op Job Description:

Help bring our brand to life online as a Social Media Co‑op Analyst at Independence Blue Cross. In this role, you'll create content, engage with our audience, and support campaigns that connect members and communities to better health. You'll assist in developing and scheduling posts across platforms (Facebook, Instagram, and LinkedIn), support community management, help track performance and compile reports, collaborate with other team members on campaigns, and contribute fresh ideas to keep our channels relevant and engaging.

Required Skills:

Proficiency with major social platforms (Facebook, Instagram, LinkedIn); basic copywriting and content creation skills; basic graphic design sense (experience with Canva or Adobe Express a plus); strong attention to detail and ability to manage multiple projects; interest in tracking performance and learning analytics tools.

Accepted Majors:

  • Marketing
  • Communications
  • Journalism, Digital Media
  • Advertising

Classification:

  • Junior or Senior undergraduate student
  • Recent graduate (must be within one year or less of the program start date)

Minimum GPA:

  • 3.2 or higher

Independence Blue Cross is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.

Must have an Android or iOS device which is compatible with the free Microsoft Authenticator app.

About the Company

B

Blue Cross and Blue Shield Association

At the Blue Cross and Blue Shield Association (BCBSA), we provide business strategy, technical support and consulting expertise to 36 Blue Cross and Blue Shield companies across the nation, employing more than 1,000 of the best strategic thinkers in the industry. We are a Brand manager that sets quality control standards for the 36 independent companies that use the Blue Cross and Blue Shield Brands, and we serve as a trade association that represents these Blue companies. It is through our involvement that the Blues companies share a united vision and strategy while also benefiting from the local strength of all member companies.
COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Insurance
WEBSITE
https://www.bcbs.com/about-us/careers