College Sports Personality/Influencer

Student Section

Student Section Personality & Influencer
Content Innovation Lab | McClatchy

Are you ready to turn your passion, expertise and charisma into high-impact content that inspires and connects? McClatchy’s Content Innovation Lab is searching for a dynamic personality and influencer to become the voice of The Student Section — our next-generation college sports brand focusing on the culture of fandom. We’re looking for a bold, personality-driven content creator with men’s and women’s collegiate sports expertise.

At McClatchy, we’re fusing our 169-year legacy of trusted journalism with the energy of today’s most engaging creators. As the face of The Student Section, you’ll deliver content that resonates with devoted college sports fans — everything from Blue Blood basketball programs to the latest in NIL, recruiting and coaching changes. You’ll spotlight campus traditions, March Madness, football playoffs and the vibrant rivalries that define the college sports landscape.

What You’ll Do:

• Serve as the personality and voice of The Student Section, connecting authentically with high-loyalty fan communities and bringing the excitement of college sports to life.
• Collaborate with creative teams to develop, produce and distribute compelling content — vertical videos, live streams and fan features — across digital and social platforms.
• Leverage data, audience signals and AI-powered tools to guide your content strategy, always keeping the human connection and journalistic integrity at the center.
• Experiment with new formats, engage fans through contests and interactive features, and adapt quickly in a fast-paced, digital environment.
• Help build McClatchy’s digital future, where talent and technology come together to deliver quality content and unforgettable audience experiences.

What we'll bring: 

• The anticipated pay range for this position is between 86k - 106k a year. Individual base pay may vary within that range depending on the job-related knowledge, department equity, skills, experience and relevant education. 
• Enjoy competitive pay, comprehensive benefits, 401(k) with match, generous PTO, wellness resources and more.  For more information on McClatchy's benefit plan, please visit   McClatchyLivewell.com

If you're a bold, idea-driven creator with topic authority, a collaborative spirit, and a passion for connecting with college sports fans, we want you on our team and in the stands.

To apply: 
Please submit a cover letter, resume, and work samples.

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