Job Title: Commercial Content Strategist
Location: Spring, TX (Hybrid)
Duration: Contract - 8 months
Pay Range: $47.07/hr $61.62/hr (W2)
Job ID: 407790
About BCforward
BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.
Job Description
We are seeking a Commercial Content Strategist to join our dynamic team. The ideal candidate will have strong experience in B2B content strategy, demand generation, and digital marketing and a proven ability to develop and optimize data-informed content programs that drive engagement, conversion, and pipeline impact.
Responsibilities:
- Define content strategy across Awareness, Consideration, Conversion, Retention, and Expansion stages.
- Develop messaging frameworks for SMB, Mid-Market, Enterprise, and Partner audiences across solutions and verticals.
- Identify content gaps and opportunities through persona research, journey mapping, and content audits.
- Determine content requirements across campaigns, digital channels, nurture programs, and key touchpoints.
- Establish editorial priorities, content roadmaps, and strategic messaging plans aligned to business objectives.
- Own and optimize content experiences across commercial web properties and digital channels.
- Drive personalization using audience insights, segmentation, and behavioral signals.
- Develop content and nurture flows to support integrated campaigns and customer progression.
- Analyze performance, web traffic, SEO/SEM, and engagement KPIs to inform optimization.
- Translate insights into recommendations, testing strategies, and improvement plans.
- Partner with cross-functional teams to maintain relevance, consistency, and alignment.
- Stay current on industry trends, customer behavior, and content best practices.
Required Skills & Qualifications:
- Expertise in content strategy, B2B messaging, and audience segmentation.
- Proficiency with performance analytics, SEO/SEM, and web engagement metrics.
- Ability to build personas, map customer journeys, and plan editorial roadmaps.
- Experience leading integrated campaign content and nurture flows.
- 8+ years in content strategy, digital marketing, demand generation, or related fields.
Preferred Skills:
- Experience with personalization frameworks and marketing automation platforms.
- Background collaborating with Demand Generation, Growth Marketing, Media, Digital Experience, and Product Marketing.
Success Measures:
- Funnel content coverage across journey stages.
- Messaging relevance and consistency across channels.
- Improved engagement and conversion rates.
- Content contribution to pipeline and business outcomes.
- Execution of testing and optimization initiatives.
Why BCforward?
At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:
- Competitive compensation and benefits.
- Opportunities for growth with global clients.
- A supportive, inclusive culture that values innovation and people.
- Exposure to cutting-edge technologies and projects.
About Our Commitment
BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Interested? Apply Now!
If this sounds like the right opportunity for you, please apply with your most recent resume.