Commercial Growth Manager, B2B Manufacturing

Your Mission: Accelerate Sustainable Revenue

Own the commercial engine that powers growth. In this role, you’ll integrate sales strategy and marketing execution to expand market share, grow revenue predictably, and elevate the customer experience across B2B manufacturing segments.

Impact Areas

• Team Leadership
  • Lead a three-person Sales & Marketing team: two Account Managers and one Inside Sales Representative.
  • Run weekly 1:1 coaching, set individualized KPIs, craft development plans, and complete annual performance reviews.
  • Embed accountability, collaboration, and a customer-first mindset.
  • Tighten cross-functional alignment with Operations, Engineering, Manufacturing/Production, and Customer Service.
• Sales Strategy & Execution
  • Create annual sales plans that map to revenue goals.
  • Define territory and account coverage models.
  • Analyze customer needs, market trends, and competition to pinpoint growth areas.
  • Build accurate forecasts and actionable pipeline reports.
  • Shape pricing strategies that protect margin while staying competitive.
• Account Leadership
  • Hold executive-level relationships with strategic customers.
  • Coach and assist on complex negotiations; join key customer meetings and visits.
  • Resolve escalations, drive retention, and expand repeat purchases.
• New Business Development
  • Build pipelines in food processing, pharmaceutical, medical device, packaging, and broader industrial manufacturing markets.
  • Launch annual plans for net-new customer acquisition.
  • Develop strategic partnerships and increase product adoption within current accounts.
  • Represent the brand at trade shows and professional networks.
• Sales Operations Excellence
  • Maintain CRM accuracy and visibility into sales activities.
  • Conduct weekly pipeline reviews and win/loss analyses.
  • Improve quote conversion and ensure prompt responses to inquiries and quotations.
  • Establish role-specific KPIs for each salesperson.
• Marketing Leadership
  • Oversee brand, website content, digital marketing, email campaigns, and social media.
  • Plan and optimize trade show participation to support pipeline goals.

You Bring Strength In

• Equipment/Parts Counter Sales
• Measuring and Quoting
• Territory Sales
• Business-to-Business (B2B) selling

Partner across the business, turn insights into action, and convert market opportunities into measurable growth.