Communications Associate

Communications Associate

Salary

$33.76 - $43.37 Hourly

Location

City Hall, 5200 85th Avenue North, Brooklyn Park, MN

Job Type

Regular Full-Time Benefit Eligible (40 Hours)

Job Number

2026-00095-AS

Department

Administration

Division

Communications

Opening Date

07/02/2026

Closing Date

7/19/2026 11:59 PM Central

Vacancies

1

Address

City Hall, 5200 85th Avenue North, Brooklyn Park, MN

Posting Type

Open to the public

• Description
• Benefits
• Questions

Position Summary

The City of Brooklyn Park is seeking an energetic and inclusive Communications Associate to lead our city-facing social media initiatives by creating a cohesive voice for the City across Facebook, Instagram, LinkedIn, and X.

In this dynamic role, you are responsible for ensuring our digital content reflects and engages all segments of our community by collaborating on high-impact video productions, writing compelling copy, designing graphics, and handling the creative layout of our digital publications.

Essential Duties and Responsibilities

• Engage with online communications, manage social media accounts, and analyze metrics to optimize social media presence.

• Develop engaging and shareable content tailored for various social media platforms to increase city visibility and engagement.

• Plan social media campaigns to drive traffic, leads, and conversions.

• Build relationships with the audience by responding to comments and messages to assist with building a positive brand image.

• Monitor social media metrics, analyze campaign performance and provide regular reports to evaluate the effectiveness of strategies.

• Format reports and/or publications for print.

• Prepare department reports and budget books

• Provide website management.

• Create new webpages, edit webpages, and copywriting

• Assist communication leadership in developing a strategic plan that aligns with the overall marketing objectives.

• Stay up to date on social media trends, algorithms, changes, and industry developments to adapt strategies.

• Assist with internal and external communication projects.

• Create social media and digital graphics.

• Copywriting for social media, emails and newsletters.

• Capture and edit video content for events and advertising.

• Photograph events for social media content and edit photos.

• Support department communications for Police, Fire, Public Works, Community Development, Finance, Administration and Recreation & Parks.

• Perform other duties as assigned.

Minimum and Desired Qualifications

Education

Associate degree in a related field.

Experience

One (1) year experience in creating social media content, graphic design, or communications.

License/Certification

Valid driver license.

Equivalency

An equivalent combination of education and experience closely related to the duties of the position MAY be considered.

Knowledge, Skills & Abilities

• Technical ability to work on a MAC or PC.
• Technical ability to run a DSLR professional video camera and knowledge of lighting and audio.
• Ability to independently manage time and balance competing priorities, and meet strict deadlines.
• Ability to convey information clearly and adapt messaging for multicultural audiences.
• Conceptualize and produce visually appealing, innovative content that captures audience attention.
• Knowledge of HTML.
• Knowledge of Search Engine Optimization (SEO) and Google Analytics.
• Knowledge of website Content Management Systems (CMS), specifically WordPress.
• Knowledge of video editing software.
• Deep understanding and knowledge of social media sites such as Facebook, X, Instagram, TikTok, and social media management tools such as Hootsuite.
• Ability to provide a level of customer service that meets or exceeds customer expectation and satisfaction, both internally and externally.
• Embrace and engage in cultural shift toward Continuous Improvement.
• Proven ability and demonstrated commitment to an inclusive workplace related to racial equity, diversity, and inclusion.

Desired Qualifications

• Two or more years of highly related experience in film, graphic design, web content management and social media platforms.
• Adobe Cloud experience.
• Previous experience working with people from various cultural, socioeconomic, racial, and ethnic backgrounds.
• Fluency in Spanish, Hmong, Russian, Somali, Lao or Vietnamese language(s).

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully and safely perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to fully and safely perform the essential duties.

• Core business hours are set by departments based on operational needs. Alternative schedules can be arranged, but must comply with the City's Alternative Work Arrangement policy.
• Work flexible days and hours to attend evening and weekend events and meetings on a frequent basis.
• Prolonged periods of walking, standing, bending, sitting, stooping, or kneeling.
• Must be able to lift and carry or otherwise move 10 pounds occasionally.
• Office environment; exposure to computer screens; working closely with others, frequent interruptions.

Background Check

The City has determined that a criminal background check and/or qualifications check may be necessary for certain positions with this job title. Applicants may be required to sign an informed consent form allowing the City to obtain their criminal history and/or verify their qualifications in connection with the position sought. Applicants who do not sign the informed consent form will not be further considered for the position.

Selection Process

The selection process will consist of one or more of the following steps: a rating of relevant education and experience and/or an oral examination (100%). It is important that your application show all the relevant education and experience you possess. This information will be used to determine which candidates will proceed in the selection process. A submitted application is also used to verify the answers to any supplemental questions. Only those candidates who attain a passing score (70%) on each step in the selection process will be placed on the eligible list. The Human Resources Department reserves the right to limit the number in any phase of the selection process.

Brooklyn Park is a thriving northwestern suburb of Minneapolis and the sixth largest city in the state with over 80,000 residents and 30,000 jobs. As the 11th fastest growing city in Minnesota, the city has become even more vibrant because of our remarkable racial and cultural diversity. Approximately 64 percent of our residents are people of color, 22 percent are foreign-born, and more than a quarter speak a language other than English at home.

Our Vision, Values and Goals

Additional Information

Resume Requested

To help us evaluate candidates education, experience and skills, we are asking all candidates to provide a resume for this position

Department/Division: Administration Department/Communications Division

We welcome applications from all individuals, including (but not limited to): people of all abilities, persons of color, Veterans, LGBTQ+ and women. If you need these materials in an alternate format or if you have a disability-related need and need assistance with the application process, please contact Human Resources at either 763-493-8016 or via e-mail at HumanResources@brooklynpark.org.

Regular, full-time City of Brooklyn Park employees (40 or more hours per week) are eligible for a benefits package including:

Vacation

• New employees generally earn 10 days of vacation per year
• Vacation accruals increase with longevity up to a maximum of 20 days per year

Sick Leave

• Sick leave is accrued at the rate of 12 days per year with unlimited accumulation

Holidays

• 12 paid holidays per year
• 1 floating holiday to be used any day in the year with supervisor approval

Health Insurance:

• Employees may choose a health plan with an option to waive coverage if covered under another qualified plan
• The City contributes a portion to the cost of health insurance
• Available to City of Brooklyn Park employees working 30 or more hours per week

Dental Insurance

• Employees may choose between two dental plans with an option to waive coverage if covered under another qualified plan

Life Insurance

• The City provides term life insurance with an option for employees to purchase additional and dependent term life insurance at group rates

Disability Insurance

• Short-term disability insurance available at group rates
• Long-term disability insurance available at group rates

Retirement

• Public Employees Retirement Association (PERA) pension plan (employer/employee contributions)
• Optional 457 pre-tax and post-tax (Roth) deferred compensation plans for tax-deferred retirement savings

Flexible Spending Accounts (FSA)

• Reimbursement account for health care and daycare expenses using pre-tax contributions

Employee Assistance Program (EAP)

• Employee Assistance Program provides confidential counseling and referral services

Fitness

• Free on-site fitness facilities; Wellness program and fitness classes offered

Direct Deposit (mandatory)

• Payroll checks are automatically deposited into designated account(s) on payday

Regular, part-time benefited City of Brooklyn Park employees (20-29 hours per week) are not eligible for Health Insurance, but are eligible for the following benefits:

• Sick and Vacation at a pro-rated rate
• Decreasing Life Insurance
• Flexible Spending Account(s)
• Deferred Compensation, if enrolled.

Seasonal/Temporary employees

• Temporary, Seasonal, and non-benefited part-time employees earn one hour of Sick Leave for every 30 hours worked by an employee, up to a maximum of 48 hours of Sick Leave per year.

Benefits may differ based on union contracts for employees represented by a collective bargaining unit. This summary is for information only and is subject to change or revocation without notice. This summary shall not constitute a contract or guarantee, express or implied.

01

Which level best describes your highest level of education in Communications, Public Relations, Marketing, Journalism, Computer Technology or a related degree?

• No degree
• Associates degree
• Bachelors degree
• Masters degree of higher
• Degree in an unrelated field

02

Which level best describes your professional experience in Communications, Public Relations, Marketing, Journalism, Computer Technology or a related field?

• No experience
• Less than 1 year
• 1 year to less than 2 years
• 2 years to less than 3 years
• 3 years to less than 4 years
• 4 years to less than 5 years
• 5 years to less than 6 years
• 6 years to less than 7 years
• 7 years to less than 8 years
• 8 years to less than 9 years
• 9 or more years

03

Do you possess a current and valid drivers license?

• Yes
• No

04

Have you worked in the public sector?

• Yes
• No

05

Which level best describes your experience professionally managing an organizations social media sites (Facebook, Instagram, LinkedIn, X, etc.)?

• No experience
• Less than 1 year
• 1 year to less than 2 years
• 2 years to less than 3 years
• 3 years to less than 4 years
• 4 years to less than 5 years
• 5 years or more

06

How many years of experience do you have copywriting for social media, emails and newsletters?

• No experience
• Less than 1 year
• 1 year to less than 2 years
• 2 years to less than 3 years
• 3 years to less than 4 years
• 4 years to less than 5 years
• 5 years or more

07

Which level best describes your knowledge of or experience evaluating social media performance using metrics such as engagement, reach, impressions, etc.?

• No knowledge or experience
• Beginner - Identify basic metrics like likes, shares, and views within platform dashboards, and I am learning how to compile these numbers into simple reports.
• Intermediate - Independently monitor metrics, track campaign performance across multiple platforms, and generate regular reports that explain what the data means for our current social media strategies.
• Advanced - Highly skilled at analyzing complex data trends, calculating advanced metrics like ROI and conversion rates, and transforming data insights into comprehensive reports and actionable strategic pivots to optimize overall performance.

08

Which level best describes your knowledge of or experience using Adobe Creative Suite?

• No knowledge or experience
• Beginner - Basic understanding of a few core applications like Photoshop or Illustrator and can perform simple tasks like cropping images, adjusting colors, or creating basic layouts with guidance.
• Intermediate - Independently navigate multiple Adobe applications to create cohesive digital assets, utilizing intermediate features like layers, masks, vector paths, and basic video or layout timelines.
• Advanced - Highly proficient across the entire Adobe ecosystem, capable of executing complex workflows, automating tasks, and integrating multiple advanced tools to deliver professional-grade design, video, or web projects.

09

Which level best describes your knowledge of or experience using website a Content Management Systems (CMS), WordPress, etc.?

• No knowledge or experience
• Beginner - Navigate the dashboard to perform basic content updates, such as writing blog posts, editing text, and uploading media using the standard editor.
• Intermediate - Confidently manage a site by installing themes and plugins, configuring settings, customizing layouts using page builders, and troubleshooting basic display or formatting issues.
• Advanced - A deep technical understanding of WordPress, including custom theme and plugin development, database management, site migration, and advanced optimization for SEO, speed, and security.

10

Which veterans preference points, if any, are you claiming?

• Not claiming veterans preference
• Veterans preference
• Disabled veterans preference
• Spouse of a deceased veteran
• Spouse of a disabled veteran

11

What is your connection with the City of Brooklyn Park?

• Current Brooklyn Park Resident
• Active Member of Community Group in Brooklyn Park
• Currently enrolled in school in Brooklyn Park
• BrookLynk alumni
• None apply

12

Are you able to fluently speak, write, and understand any of the following languages? (Check all that apply)

• Spanish
• Hmong
• Russian
• Somali
• Vietnamese
• Laotian
• None of the Above

Required Question

Employer City of Brooklyn Park

Address 5200 85th Avenue N

Brooklyn Park, Minnesota, 55443

Phone 763-493-8016

Website http://www.brooklynpark.org