Primary Purpose
Provide design leadership and content creation support that advances the District''s brand, marketing campaigns, and storytelling efforts. The Communications Coordinator produces high-quality visual and written content across print, digital, and social platforms, ensuring consistency with District brand standards and alignment with the strategic priorities of the Communications Department.
Education / Certification
- Bachelor''s degree in graphic design, communications, marketing, journalism, digital media, or related field
- Equivalent combination of education and professional experience may be considered
Special Knowledge / Skills
- Strong proficiency in industry-standard design software (Adobe Creative Suite - Photoshop, Illustrator, InDesign; familiarity with Canva and similar platforms)
- Demonstrated ability to design for print, digital, social, and large-format applications
- Strong writing, editing, and proofreading skills with attention to tone, clarity, and audience
- Working knowledge of brand standards, typography, layout principles, and visual hierarchy
- Familiarity with photo and video editing tools (Adobe Premiere, Lightroom, or comparable)
- Ability to manage multiple projects, deadlines, and stakeholders simultaneously
- Strong collaboration skills and a service-oriented mindset
- Working knowledge of accessibility standards for digital content (ADA, WCAG)
Experience
- Minimum two (2) years of professional experience in graphic design, content creation, marketing, or a related field
- Portfolio demonstrating range across print, digital, and social platforms required
Major Responsibilities and Duties
Graphic Design & Visual Content
- Design high-quality graphics and visual content for District marketing campaigns, publications, events, and digital platforms, including flyers, brochures, infographics, social media graphics, banners, signage, advertisements, and presentations.
- Apply and uphold District brand standards across all design work, ensuring consistency in typography, color, voice, and visual identity.
- Develop branded templates and design assets that support consistent campus and department communications.
- Prepare files for print and digital production, coordinating with vendors as needed.
Content Creation & Storytelling
- Write, edit, and produce content that highlights student achievement, staff excellence, district programs, and community impact.
- Support the development of social media content, including graphics, short-form video, and written copy, in coordination with the Coordinator of Communications.
- Contribute to the District''s storytelling efforts across print, digital, and social channels, in alignment with the District''s narrative and messaging priorities.
- Assist with content development for District publications, newsletters, annual reports, and recognition materials.
Campaign & Project Support
- Support the planning and execution of integrated marketing campaigns (enrollment, recruitment, awareness, engagement) through coordinated visual and written content.
- Manage assigned design and content projects from intake through delivery, ensuring deadlines, quality standards, and brand alignment are met.
- Participate in the Communications Project Request process to intake, prioritize, and deliver creative work across the District.
- Maintain organized digital asset libraries for graphics, photography, and templates.
Collaboration & Department Support
- Collaborate with the Multimedia Coordinator on visual storytelling, ensuring photography, video, and graphic design are cohesive across platforms.
- Coordinate with the Multimedia/Web Specialist on graphics that bridge web and campaign needs, while maintaining clear ownership boundaries.
- Support the Coordinator of Communications with social-media-ready content and event graphics.
- Support District and special events (Opening of Schools, banquets, recognitions) with branded materials, signage, programs, and visual elements.
- Provide design support for crisis and time-sensitive communications when needed.
Brand Stewardship & Continuous Improvement
- Serve as a day-to-day steward of the District brand, providing guidance to staff and campuses on appropriate use of logos, templates, and visual standards.
- Stay current on design trends, content best practices, and emerging tools relevant to K-12 communications.
- Recommend improvements to design workflows, asset management, and content production processes.
- Other duties as assigned.
Supervisory Responsibilities
None.
Working Conditions
Mental Demands / Physical Demands / Environmental Factors
- Maintain emotional control under stress and deadline pressure
- Frequent districtwide travel between campuses and District facilities
- Occasional evening and weekend work to support events and time-sensitive campaigns
- Prolonged use of computer and design software
- Occasional lifting and carrying of event materials, signage, and equipment (up to 25 lbs)