Communications Manager II

Care.com, Inc.

Dallas, TX

JOB DETAILS
SALARY
$75,000–$85,000 Per Year
SKILLS
Analysis Skills, Artificial Intelligence (AI), Blog, Brand Strategy, Communication Skills, Consumer Branding, Content Development, Corporate Communications, Cross-Functional, Customer Relations, Data Analysis, Editing, Emerging Technology, Frequently Asked Questions (FAQ), Internet/Online Service, Journalism, Leadership, Legal, Marketing, Multitasking, Performance Metrics, Power Amplifier, Press Interviews, Press Releases, Problem Solving Skills, Project/Program Management, Public/Media/Press/Analyst Relations, Publishing Software, Strategic Planning, Team Lead/Manager, Team Player, Thought Leadership, Writing Skills
LOCATION
Dallas, TX
POSTED
4 days ago

Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. We're moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we're applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you're all about using your talent for good, Care.com is the place for you.

We are seeking a strategic and proactive Senior Communications Manager-reporting to the Group Manager, Communications-to help drive the company's external and internal communications efforts. This role will be instrumental in building and protecting Care.com's reputation, highlighting our mission-driven impact, and amplifying thought leadership from company executives. The ideal candidate is a strong storyteller, exceptional writer, media-savvy, and comfortable working in a fast-paced, consumer-driven technology environment.

What you'll be working on:

  • Develop and execute strategic communications initiatives that align with Care.com's business goals and brand narrative.
  • Draft, edit, and distribute press releases, media pitches, blog content, bylines, FAQs, and executive talking points - optimizing them for consumption by both humans and LLMs.
  • Support media relations efforts by identifying opportunities, maintaining journalist relationships, and coordinating interviews and press briefings.
  • Collaborate with internal stakeholders across marketing, HR, product, and legal to develop cohesive communication plans.
  • Partner with the People Experiences team to enhance internal communications and employer branding strategies.
  • Help manage executive visibility, including speaking engagements, conference participation, and award submissions.
  • Monitor media coverage and trends relevant to caregiving, family support, workforce dynamics, and consumer tech.
  • Track, analyze, and report communications performance metrics using industry tools (e.g., Muck Rack).
  • Support crisis communications and issue management as needed, maintaining poise under pressure.
  • Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
  • 5+ years of experience in corporate communications, public relations, or related roles-ideally with a consumer-facing brand or tech company.
  • Exceptional writing and editing skills with an ability to tailor messages to different audiences and channels.
  • Strong understanding of media relations, with a proven track record of securing coverage in top-tier outlets.
  • Experience with digital platforms and content publishing tools.
  • Ability to manage multiple projects simultaneously and work cross-functionally in a collaborative environment.
  • Comfortable working with executive leadership and handling confidential information.
  • Experience with generative AI tools (e.g. LLMs) to augment communications tasks, drive efficiencies, and scale content creation.
  • Mission-driven mindset and interest in family care, social impact, or the future of work.

Available in 21 countries, Care.com is one of the largest providers of online services for finding family care and care jobs, spanning in-home and in-center care solutions. Since 2007, families have relied on Care.com for an array of care for children, seniors, pets, and the home. Designed to meet the evolving needs of today's families and caregivers, the Company also offers customized corporate benefits packages to support working families, household tax and payroll services, and innovations for caregivers to find and book jobs.

Office Location: 2801 North Central Expressway, 11th Floor Dallas TX 75204

Salary Range: $75,000 - $85,000 The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com's total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).

#LI-Hybrid

About the Company

C

Care.com, Inc.

Care is a global need without geographic or demographic boundaries. At some point, every person and every family will have care needs, be it for children, seniors, pets or even homes. Our mission is to improve the lives of families and caregivers by helping them connect in a reliable and easy way. Our solutions help families make informed decisions in one of the most important and highly considered aspects of their family life: finding and managing quality care for their loved ones. In providing families a comprehensive marketplace for care, we are also building the largest global destination for quality caregivers to find fulfilling employment and career opportunities. We strive to help our members - families and caregivers - pursue their passions and fulfill the basic human need of caring for each other.

Founder and CEO Sheila Lirio Marcelo wanted to transform the way families and businesses around the world address their care needs. Care.com launched in the U.S. in 2007 and today, we are the world's largest online marketplace for finding and managing family care, with more than 30.8 million members, spanning over 20 countries.

Care.com's premise is simple: Our consumer matching solutions allow families to search for, qualify, vet, connect with, and ultimately select caregivers in a low-cost, reliable and easy way. Our platform also provides caregivers with solutions to create personal profiles, describe their unique skills and experience, and otherwise differentiate themselves in a highly fragmented marketplace.

We understand that care is an exceptionally personal matter and impacts the most important aspect of families' lives which is why we provide an array of services and resources to help families make safer and more informed hiring decisions. The Care.com Safety Center offers a comprehensive Safety Guide, which details numerous tools, resources and tips to assist families through the search and hiring process. Through third-parties, we also offer three tiers of background checks which vary in comprehensiveness.

Care.com's global footprint began to expand in 2012 when we launched in the UK and Canada, followed by the acquisition of Berlin-based Besser Betreut, the largest online care portal in Europe. In every territory in which we operate, the fundamental service remains the same but is tailored to meet the unique cultural needs of its membership.

As Care.com has grown, so has the scope of the products and services we offer. Our consumer payments solutions enable families to not only electronically pay a caregiver but also subscribe for tax preparation services through our Care.com HomePay product. We have also expanded our marketplace beyond the direct family-to-caregiver interaction. We currently serve employers by providing access to our platform to more than 600,000 employer-sponsored families, and we enable care-related businesses, such as daycare centers, nanny agencies and home care agencies, to market their services to our care-seeking families and recruit our caregiver members.

COMPANY SIZE
500 to 999 employees
INDUSTRY
Internet Services
FOUNDED
2006
WEBSITE
https://www.care.com/careers-p1089.html