Communications Manager III — Instagram & Threads

Location: US Remote (hybrid available for candidates based in NYC or LA)
Duration: 12 months, with potential for extension
Start Date: ASAP 

About the Role

We're looking for a media relations specialist to join the Instagram and Threads Communications team, supporting consumer and product-based priorities. This is a pitch-heavy, outcomes-driven role: you'll spearhead media relations for product debuts, securing placements across tech and consumer publications, next-generation media, and social publisher and creator networks.

You'll uncover and execute proactive storytelling initiatives that extend beyond launch cycles — landing coverage for Gen-Z trends, creator-led case studies, cultural music milestones, and trending Instagram content. You'll work cross-functionally with product, marketing, and partnerships teams to shape press and social publisher strategies for go-to-market initiatives, while continuing to build and deepen relationships with reporters across consumer, tech, and beat sectors.

What You'll Do

• Build and maintain press and creator/social publisher relationships
• Pitch, place, and secure earned coverage for Instagram announcements and programs
• Develop pitch angles, press narratives, and outreach plans tied to Instagram features and campaigns
• Track coverage and results, iterating quickly based on what lands

What We're Looking For

Minimum Qualifications:

• 4+ years of professional experience in public relations, journalism, social media, or a related field
• Established relationships with media professionals covering consumer tech, youth culture, and social trends
• Proven track record generating media interest and managing campaigns for consumer-facing products
• Demonstrated success in creative narrative development for next-gen outlets and social platforms
• History of effective cross-functional collaboration
• Exceptional writing skills across press releases, blog content, brand narratives, and social copy
• A highly efficient, analytical approach to problem-solving

Must-Have Skills:

• Established media relationships (press, creators, and social publishers) with a track record of outcomes
• Strong media pitching and story placement ability
• Experience translating product features and launches into press-worthy narratives

Nice-to-Have:

• PR agency background in consumer/lifestyle (fast-paced pitching experience)
• Trend and storytelling instincts for Instagram — able to frame product features as culture/trend stories
• Familiarity with the NYC or LA media market and an existing local network

What Success Looks Like

Success in this role means landing press coverage on announcements through strong media relationships and pitching — measured by placements, quality of outlets, speed to coverage, and consistency of results.

Why This Role

This is a high-impact, high-ownership opportunity: you'll be directly responsible for earned media coverage for one of the world's leading consumer products, working at the intersection of culture, technology, and product storytelling.

To Apply

Please include:

1. A portfolio link
2. Written responses to the following:
   • Who are your top press contacts? (Names/outlets and the nature of the relationship)
   • Share examples of press coverage you personally landed (outlet, headline/link if available, and your role in securing it)
   • Choose your favorite Instagram feature and pitch a trend/story angle for it (target outlet(s) and why it would land)