Analysis Skills, Brochures, Change Management, Communication Skills, Healthcare, Leadership, Marketing Campaign, Multimedia, Multitasking, Needs Assessment, Performance Metrics, Presentation/Verbal Skills, Public Affairs, Social Media, Training Program, Training/Teaching, Training/Teaching Curriculum, Trend Analysis, Usability Engineering, Veterans Integrated System Network (VISN)
Communications Specialist
Major duties include, but not limited to:
- Plans, develops, and executes comprehensive communication strategies for My HealtheVet (MHV) and Secure Messaging, identifying target audiences, key messages, delivery channels, and performance measures.
- Serves as facility liaison to VISN and National MHV program offices, ensuring alignment of local initiatives with national objectives and accurate dissemination of information.
- Oversees and manages MHV-related web content and digital presence, implementing innovative approaches to enhance outreach, usability, and engagement.
- Develops and implements marketing and outreach campaigns using multimedia products (e.g., articles, brochures, videos, social media) to promote MHV programs and services.
- Analyzes audience engagement, participation trends, and customer needs to advise leadership on communication strategies, program improvements, and emerging issues.
- Coordinates with Public Affairs Officers, clinical staff, and stakeholders to ensure consistent messaging and effective communication across internal and external audiences.
- Designs and delivers presentations, briefings, and training sessions to staff, Veterans, and community partners on MHV capabilities, benefits, and healthcare initiatives.
- Establishes and evaluates training and education programs for employees and Veterans, including needs assessments, curriculum development, and coordination with education services.
- Leads change management communication efforts by supporting workflow integration, stakeholder engagement, and adoption of MHV tools across clinical and administrative operations.
- Manages multiple communication and outreach projects simultaneously, including planning, execution, evaluation, and reporting of outcomes to leadership.
Work Schedule: Monday - Friday 7:30am to 4:00pm (Subject to change based on the needs of the Agency).
This is not a virtual position.
Position Description/PD#: Communications Specialist/ PD048070
Relocation/Recruitment Incentives: Not Authorized.
Critical Skills Incentive (CSI): Not Approved.
Permanent Change of Station (PCS): Not Authorized.
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US Department of Veterans Affairs