Communications Specialist

Senior Content StrategistCome join the SBSEG Performance Communications Team on the Blog Team as a Senior Content Strategist leading our blog content programming for our Accountant business segment. Our team's mission is to build global brand authority, affinity, and demand generation with breakthrough, discoverable, high-value content. The senior content strategist's objective is to accelerate business performance with blog content aligned with our go-to-market strategies for our Accountant business, in partnership with Comms, Marketing, Sales and Customer Success.Duties:The Senior Content Strategist will own blog content strategy end to end for this high profile, high growth part of our business.They're responsible for creating customer-backed and business-aligned strategies that support our Accountant offerings, such as Client Accountant Suite, as well as our ecosystem of offerings used by accountants and their clients.They also work on content initiatives with cross-functional GTM partners across Comms, Marketing, Sales, and Customer Success to build authority, affinity, awareness, consideration, and lead generation.The candidate will have extensive experience developing and executing a B2B content strategy focused on different GTM priorities and different stages in the customers' buying journey.They'll apply product knowledge, business expertise, and data insights to deliver impactful content programming that drives brand and business outcomes.The Strategist manages content agencies and partners with creators who produce high-quality, engaging, SEO and GEO-optimized, and informative blog content and other related assets that help accountants learn and succeed, and give them a reason to choose us.They'll have excellent communication and ways-of-working skills, be confident presenting strategy and performance results, and be able to influence and gain buy-in from senior leadership.Key Performance Indicators (KPI's):Increase traffic from organic and paid channelsImprove organic search visibility and rankings (brand and non-brand, SEO GEO/LLM search)Increase interactions per visitor and blog engagementGenerate customer leads (MQLs) via content programmingCore Responsibilities:Content Strategy: Develop, lead, and own the end-to-end content strategy that aligns with Client business objectives for accountants. Work cross-functionally with teams to execute. Influence and shape the work to drive business outcomes.Content Program Management: Lead the creation, production, and management of compelling and valuable content. This includes creating content briefs, assigning tasks, reviewing content, and ensuring accuracy, and quality across all channels, as well as working with editorial teams and other partners.Content performance: Track, analyze, and report on content performance metrics. Use data insights and learnings to inform content strategy, optimize content creation, and improve ROI. Collaborate with other teams to integrate content metrics into our broader business goals and performance indicators.Skills:Experience with communication and marketing programs for enterprise technology products and/or B2B software industryExcellent leadership, strategy, professional writing, and communication skillsAble to work cross functionally, meet deadlines, and gain buy-in from senior leadersStrong ability to take strategic direction, research necessary tactics, and create a working process of execution.Experience in crafting content for small & mid-market and enterprise level business audiences (in addition to accountants)Hands-on experience managing various content projects related to product go-to-market, audience, and SEO/GEO improvements, and stakeholder management.Strong partnership skills to work with different teams, and creative, analytical, and strategic mindsets when it comes to content off-platform like social, influencers, and video.Experience managing a content calendar, schedule, briefing agency topics, reviewing, and editing for SEO/GEO and content accuracy, as well as revising content drafts.**Only those lawfully authorized to work in the designated country associated with the position will be considered.****Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**