About the Company
Our client is a Silicon Valley-based Web3 and FinTech startup building one of the world's largest mobile-first digital ecosystems. Their platform combines blockchain technology, digital currency, and social networking to create an accessible, inclusive experience that empowers everyday users to participate in the evolving digital economy.
Designed with accessibility and sustainability in mind, their mobile application enables millions of users worldwide to engage with blockchain technology through an intuitive, low-barrier experience. Today, their global community includes more than 47 million engaged users across 230+ countries and territories, supported by a rapidly expanding developer ecosystem creating real-world applications and services.
Our client is committed to making digital finance and Web3 accessible to everyone by fostering a secure, community-driven platform where users, developers, and businesses can participate in a thriving decentralized economy. Their vision is to help shape the next generation of the internet by building an open, inclusive ecosystem that creates meaningful value for people around the world.
Key Responsibilities
Content & Brand
- Contribute to the content strategy and communications calendar aligned with strategic goals and target audiences, leveraging content across various formats, lengths, and publishing frequencies.
- Develop a deep understanding of Pi Network's values, mission, and differentiators.
- Conduct ongoing industry research to identify trends, opportunities, and content gaps, and write authoritatively about Pi Network.
- Help improve marketing strategy and brand positioning across communication channels.
- Evolve Pi Network's voice, tone, messaging, and thought leadership.
Writing & Channels
- Produce clear, compelling, and persuasive copy for campaigns, market updates, and product communications.
- Write and edit blog posts, announcements, social media content, and long-form articles.
- Develop and execute social media content and campaigns.
Creative Production
- Create basic graphic design assets, including social media graphics and simple marketing visuals.
- Perform basic video editing for short-form and informational content.
Organization & Operations
- Track weekly, monthly, and quarterly tasks, deliverables, and priorities.
- Monitor and report on content and channel performance, including GA4, social media metrics, SEO, and GEO.
- Identify opportunities to improve internal communications and marketing processes.
Minimum Qualifications
- Bachelor's degree in Communications, Marketing, Design, or a related field, or equivalent professional experience.
- 2–4 years of experience in communications, marketing, and/or branding, preferably within the technology and/or Web3 industries.
- Exceptional writing and editing skills, with the ability to simplify complex or technical concepts.
- Experience developing marketing strategies and strengthening brand positioning.
- Ability to manage and create content across multiple channels simultaneously (blogs, social media, campaigns, etc.).
- Proficiency with relevant AI tools and workflows.
- Ability to analyze content performance and communicate insights to key stakeholders.
- Highly organized, detail-oriented, and proactive.
- Strong analytical mindset with the ability to adjust strategies based on performance data.
- Interest in cryptocurrency, Web3, or emerging technologies (deep expertise not required, but genuine curiosity is).
- Basic graphic design and video editing skills using tools such as Canva, Figma, Adobe Creative Suite, or similar platforms.
From Tangerine Search: Tangerine Search is an equal opportunity agency that values diversity. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.