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Communications Strategist

Farm Credit of Florida

Tallahassee, Florida

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JOB DETAILS
SKILLS
Agriculture, Blog, Brand Marketing (Branding), Business Strategy, Calendar Management, Campaigns, Change Management, Channel Management, Content Development, Content Management, Cross-Functional, Customer Experience, Detail Oriented, Editing, Flyers, Interpersonal Skills, Intranet, Journalism, Management Strategy, Marketing, Microsoft SharePoint, Multiplatform/Cross-Platform, Multitasking, Newsletter, Nonprofit, Organizational Skills, Press Releases, Project/Program Management, Proofreading, Public/Media/Press/Analyst Relations, Scripting (Scripting Languages), Social Media, Team Player, Thought Leadership, Time Management, Video Editing, Writing Skills
LOCATION
Tallahassee, Florida
POSTED
2 days ago
JOB DESCRIPTION

Now Hiring a Communications Strategist

The Communications Strategist plays a vital role in managing both internal and external communications for the organization. This position is responsible for creating and deploying surveys, developing scripts, emails, flyers, press releases, and newsletters to engage various audiences. Incumbent leads internal communications efforts including external messaging, employee communications and the company intranet site on SharePoint. This specialist will coordinate with individuals and management across the company to generate fresh content for a growing and dynamic organization. Strong organizational, writing, social media and interpersonal skills are essential for success in this position. Position is hybrid and is located in Florida.

Responsibilities:
  • Develop and execute a company and campaign strategy and structure for both internal and external communications.
  • Maintain the company's website and its content, including the blog and resources.
  • Manage SharePoint content and layout, which houses Company intranet, department specific information and a wide variety of company and employee resources.
  • Support organizational change management needs.
  • Lead the organization's VoC and survey program.
  • Oversee the content calendar, ensuring alignment with themes, personas, and channels to support strategic messaging.
  • Enhance customer experience by delivering timely and relevant information across all communication platforms.
  • Maintain strong writing, editing, and proofreading abilities.
  • Coordinate communications for Board of Director elections and patronage announcements.
  • Capture and edit videos for posting on various channels including social media.
  • Develop and execute the organizations' blog strategy, including editorial planning, topic development and creation of original thought leadership content to support brand awareness.
To qualify for this position, candidates should possess the following:

Education: Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field.

Work Experience: Minimum of three years in a communications role, preferably within a corporate or nonprofit environment. Demonstrated success in managing multi-channel campaigns, coordinating cross functional teams, and leveraging analytics to refine outreach strategies. Experience with communications for the agriculture industry is preferred.

Other Skills & Abilities:
  • Advanced ability to develop and execute internal and external communications strategies.
  • Ability to navigate fast-paced settings and adapt to shifting priorities.
  • Proficiency with digital communication platforms, including HubSpot, websites and SharePoint.
  • Advanced knowledge of change management communication strategies
  • Ability to create compelling content for diverse audiences and channels (emails, flyers, newsletters, press releases, events)
  • Experience with survey creation/deployment and content calendar management
  • Excellent organizational and project management skills
  • Exceptional interpersonal and collaboration skills
  • Attention to detail and ability to manage multiple tasks simultaneously.
  • Knowledge of video techniques and social media and their use to support communications strategies.
Farm Credit of Florida is an Affirmative Action/Equal Opportunity employer, including veterans and individuals with disabilities. Drug free workplace.

About the Company

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Farm Credit of Florida

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