Community Engagement and Growth Spokesperson

Job Description

Job Title: ignite Leader 
Job Summary:
 

Position Title: Community Engagement and Growth Spokesperson
Program: Ignite Sparked by BBB
Organization: Better Business Bureau Serving Central Virginia
Location: Glen Allen, VA (4800 Cox Road) – In Office & Community-Facing

About Ignite Sparked by BBB

Ignite Sparked by BBB exists to bridge the gap between businesses, nonprofits, and the community by fostering open dialogue, collaboration, and action.

Our purpose is to create a space where diverse perspectives come together to address challenges, share insights, and develop sustainable solutions that strengthen trust and opportunity within Central Virginia.

Through Spark Conversations, networking events, and partnerships with local leaders, we empower individuals and organizations to make informed decisions, support one another, and contribute to a thriving, more connected community. Our goal is to include companies, non profits and networking groups. 

Ignite wins when people actively participate, share honest perspectives, and leave better informed about the pillars that shape our region.

The Eight Ignite Pillars

The Director will lead programming and engagement across these core focus areas:

1. Financial Literacy & Economic Empowerment
2. Workforce Development
3. Entrepreneurship & Small Business Growth
4. Technology & AI Awareness
5. Health & Wellness
6. Nonprofit & Community Impact
7. Consumer Protection & Marketplace Trust
8. Leadership, Ethics & Civic Engagement

Position Overview

The Director of Community Partnerships & Growth is responsible for driving revenue, increasing participation, strengthening partnerships, and leading Ignite programming.

This role blends sales, community leadership, event facilitation, sponsorship development, content creation, and measurable program growth.

The individual must be comfortable selling sponsorships, speaking in front of groups, facilitating conversations, developing marketing materials, analyzing data, and adjusting strategy based on performance. Key growth comes from knowing how to use online tools to develop conversations with large groups of consumers. 

This is a mission-driven growth role focused on building sustainable revenue and expanding regional impact. The person can not be sensitive but be someone that understands the value of time and opportunity for growth and that is your responsibility. 

Key Responsibilities

Revenue & Sponsorship Development

• Secure event and annual sponsors aligned with Ignite pillars
• Develop sponsorship packages and partnership proposals
• Recognize sponsors publicly at all events
• Welcome and integrate new sponsors into the Ignite community
• Maintain strong retention of existing partners

Program Growth & Attendance Expansion

• Increase monthly Spark Conversation attendance
• Build enthusiasm to grow audience volume
• Track attendee data and follow engagement metrics
• Follow up consistently with guests and prospects

Event Leadership & Facilitation

• Confidently speak in front of groups
• Enthusiastically lead discussions across all eight pillars
• Moderate conversations that bring diverse viewpoints together
• Ensure discussions remain productive, inclusive, and aligned with BBB values

Marketing & Content Development

• Develop flyers and promotional materials
• Assist with document creation and messaging
• Maintain editing oversight for program communications
• Collaborate with marketing partners for brand consistency
• Keep content up to date and relevant on social media and website. 

Data, Accountability & Decision-Making

• Gather and analyze participation data
• Track sponsorship revenue benchmarks
• Identify what is working and what is failing
• Adjust strategy quickly to improve results
• Maintain honest communication with leadership

Performance Expectations

• Achieve defined sponsorship revenue benchmarks
• Increase attendance year over year
• Maintain strong sponsor retention
• Demonstrate measurable growth in community engagement
• Contribute to Ignite’s financial sustainability

Qualifications

• 3+ years in sales, sponsorship development, community engagement, or business development
• Experience speaking publicly and leading group discussions
• Editing and document development experience
• Flyer and promotional material development experience
• Strong organizational and follow-up skills
• High accountability and decision-making ability
• Honest, direct communicator
• Self-starter with measurable performance history

Core Competencies

• Relationship-driven selling
• Confident public speaking
• Strategic thinking and adaptability
• Data tracking and follow-through
• High integrity and professionalism
• Enthusiastic community leadership

Compensation

Salary + performance-based incentives

Total compensation range:
$45,000 – $70,000 annually (including incentives when benchmarks are attained)

Incentives are tied directly to:

• Attendance growth
• Program expansion success
• Social media followers

Why This Role Matters

Ignite Sparked by BBB strengthens Central Virginia by creating structured dialogue across critical pillars that impact business owners, nonprofits, consumers, and leaders.

This position directly fuels program growth, revenue sustainability, and community impact.

The right individual will be accountable, energetic, adaptable, and committed to building trust across our region while driving measurable success.

Company Description

The BBB opens each day to help our community have a market place that starts with trust. 

Benefits

• Full Time employees will see all details on the portal with Insperity.
• Health Insurance Options
• Dental
• Health Savings account available
• Long/ short term disability
• Life insurance
• PTO
• 401K
• Ample free parking
• Smoke free building

• 1 mile scenic walking path surrounding a lake