Community Liaison

Summary:

The Community Liaison is responsible for making professional and comprehensive presentations of the Company’s services to the medical community and in the specific assigned territory to achieve market referral goals and increase revenues. Serves as a resource, provide community outreach and education to physicians, facility staff, clients, and caregivers regarding hospice services. 

Essential Duties & Responsibilities

1. Consistently meet and/or exceed qualified referral and admissions criteria every month. 
2. Demonstrate a high degree of responsibility for attendance, use work time in a productive and efficient manner, and work independently most of the time using excellent time/territory management skills.
3. Proactively prepare for scheduled appointments and meetings.
4. Foster a positive attitude and build morale among staff, promoting open communication with all departments. 
5. Participate in Company functions to build community and public awareness of Peoples Hospice and Palliative Care services.
6. Develop pricing strategy with peers and VP to help company maximize profits and market share while ensuring that the Company’s customers are satisfied. 
7. Monitor trends that indicate the need for new products and services and oversee product development. 
8. Keep abreast of the public’s medical needs and health care trends. 
9. Determine the potential of each referral source regarding patient and revenue potential.
10. Identify the potential of each account and allocate time and effort according to payoff potential. 
11. Develop, with institutions, contractual agreements which are in the best interest of both parties. 
12. Identify customers’ primary needs and key concerns, and identify key contacts and their roles in the decision-making process in order to close the sale.
13. Follow up on all proposals to ensure implementation. 
14. Maintain accurate records, document actions, maintain control of budgeted expenses, and submit required reports on time. 
15. Continue professional growth through attendance at workshops, professional in-services, etc. 
16. Maintain medical ethics in compliance with company policies and procedures. 
17. Comply with all state and federal regulations pertaining to operations of a Medicare certified hospice agency.
18. Maintain a professional image. 
19. Uses appropriate phone etiquette. 
20. Promote a customer friendly atmosphere for all visitors and always ensure patient confidentiality.
21. Participate in accreditation program. 
22. Perform other duties as assigned. 

Qualifications:

1. HS diploma required. Bachelor’s degree preferred. 
2. Experience in health care industry with weighted emphasis in sales/marketing. 
3. Prefer practical and theoretical knowledge of hospice. 
4. Requires proven interpersonal, coordination, team building, and leadership skills with ability to communicate effectively, especially with Physicians and Senior Managers. 
5. Requires a demonstrated understanding of financial management. 
6. Proficiency using Microsoft Word, Excel, and PowerPoint is required. 
7. Ability to prioritize, manage time effectively, and make independent decisions when necessary is essential. 

Work Environment

While performing the duties of this position, the employee travels by automobile and is exposed to changing weather conditions. The employee works in varied office environments.

Physical Demands

Employee may be exposed to biological hazards. Requires ability to work flexible schedule to meet company’s needs and ability to travel. Extensive driving required including prolonged sitting while driving to various locations. Requires the ability to handle stressful situations with tact and diplomacy and to remain calm and courteous at all times.

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