The Sequoia DifferenceAt Sequoia Home Health and Hospice, we're passionate about our work and take pride in the quality of service we provide. Our community is uniquely diverse, and it's our aim to fulfill the unique needs of our patients through excellent individualized care.Our focus is to help facilitate a smooth and safe transition home and provide life-changing service with the amount of care and dignity our patients and their families deserve.Sequoia Home Health is growing and looking for an experienced Home Health Community Liaison to join our team!JOB SUMMARY The Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health and hospice services thereby increasing the number of clients served by the agency/market.
Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
Continuously conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Work with the Director of Business Development to establish marketing techniques.
Employ marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Builds and monitors community, customer, and payer and patient perceptions of Sequoia Home Health as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Sequoia Home Health markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Sequoia Home Health.
Monitors and reports cost effectiveness of marketing efforts.
JOB REQUIREMENTS
Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
At least three years of experience in health care marketing management preferably in home health operations.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
PAY RANGE: $80,000 - $150,000/year
Why Sequoia Home Health & Hospice?Sequoia Home Health is part of the Cornerstone Group with about 75 home health and hospice agencies throughout the country. While we are part of a large family, we operate as a local team. We understand we are nothing without great employees! It is through our team's dedication to deliver life changing service that we become the "provider of choice" in the community that we serve. Join a culture of high performers who are on a mission to create the best Home Health and Hospice agency in the Bay Area!What makes us unique? At Sequoia Home Health, we foster an environment where clinicians and staff members have an unprecedented level of freedom to create and implement the programs that will best serve their patients and communities. We operate with the Core Values of CAPLICO in mind:
Celebration
Accountability
Passion for Learning
Numbers & Facts
Location
San Jose, California
Skills
Budgetingunmatched
Business Administrationunmatched
Business Developmentunmatched
Case Managementunmatched
Communication Skillsunmatched
Community and Social Servicesunmatched
Contract Negotiationunmatched
Cost Effectiveness Analysisunmatched
Cost Reportingunmatched
Customer Relationsunmatched
Customer Support/Serviceunmatched
Field Marketingunmatched
Governmentunmatched
Government Organizationsunmatched
Healthcareunmatched
Home Careunmatched
Hospice Careunmatched
Leadershipunmatched
Maintain Complianceunmatched
Managed Careunmatched
Market Analysisunmatched
Market Shareunmatched
Market Trend Analysisunmatched
Marketingunmatched
Marketing Planunmatched
Negotiation Skillsunmatched
Public/Media/Press/Analyst Relationsunmatched
QoS (Quality of Service)unmatched
Regulatory Complianceunmatched
Resolve Customer Issuesunmatched
Service Deliveryunmatched
Social Workunmatched
Strategic Planningunmatched
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