Community Liaison / Healthcare Marketer – Home Health & Home Care

Growth Opportunity | San Antonio & Surrounding Areas

Viva Life Home Health & Home Care

Grow With Us. Help Build Something Meaningful.

Viva Life Home Health & Home Care is looking for the right person—not simply someone to fill a marketing position.

We are a locally owned, mission-driven home health and home care organization growing our presence throughout San Antonio and the surrounding communities. We are looking for a relationship-driven healthcare marketer who believes in what we are building and is excited by the opportunity to help grow an organization from the ground up.

This opportunity may begin part-time with a flexible schedule, with the expectation and opportunity for the position to grow as our census, referral relationships, and organization grow.

For the right person, this is an opportunity to get in early, have a voice, build meaningful relationships, and grow professionally alongside Viva Life.

What We're Looking For

We are looking for someone who:

• Believes in our mission and can genuinely represent the Viva Life brand in the community.

• Understands that successful healthcare marketing is about relationships, trust, consistency, and follow-through.

• Is comfortable developing new business and building referral relationships from the ground up.

• Is willing to be visible in the community and spend significant time in the field.

• Can work independently while remaining connected and accountable to the office and leadership team.

• Is organized and willing to consistently document marketing activity, contacts, follow-ups, and referral opportunities in our CRM.

• Is flexible and understands the needs of a growing organization.

• Wants an opportunity where their role can expand as the organization grows.

Key Responsibilities

• Develop and maintain relationships with hospitals, physicians, case managers, discharge planners, rehabilitation facilities, assisted living communities, senior living communities, hospice providers, and other healthcare and community partners.

• Educate referral partners about Viva Life's Medicare-certified home health services and private-pay home care services.

• Identify and develop new referral opportunities throughout San Antonio and surrounding areas.

• Maintain consistent follow-up with existing and prospective referral partners.

• Develop and grow an active book of business.

• Represent Viva Life professionally at community events, networking opportunities, in-services, and professional meetings.

• Work closely with leadership, intake, and clinical operations to ensure appropriate communication and follow-through on referrals.

• Consistently utilize the company's CRM to document contacts, visits, follow-ups, opportunities, and referral activity so the entire team has visibility into relationship development and growth.

• Participate in marketing planning and help identify new opportunities for Viva Life within the community.

Experience & Qualifications

• Healthcare marketing, business development, community liaison, or referral development experience strongly preferred.

• Experience in home health and home care is highly desirable.

• Existing San Antonio-area healthcare relationships or an established book of business is a plus.

• Strong interpersonal and communication skills.

• Comfortable initiating conversations and developing new professional relationships.

• Self-motivated, dependable, and able to manage time effectively in the field.

• Willingness to learn both the home health and home care sides of the business.

• Comfortable using technology and CRM tools to manage relationships and marketing activity.

• Reliable transportation and ability to travel throughout San Antonio and surrounding areas.

Compensation & Growth

This position may initially be structured as a part-time opportunity with flexibility, with compensation based on experience, demonstrated relationships, and the scope of the position.

A performance-based bonus structure will provide additional earning opportunities tied to home care growth and successful starts of care.

Most importantly, this position is designed to grow.

As Viva Life's census and market presence expand, we want the right person to have the opportunity to expand their hours, responsibilities, earning potential, and role within the organization.

Why Viva Life?

At Viva Life, care is more than a service. We believe people deserve to feel safe, respected, supported, and valued in the place they call home.

Our culture is grounded in our D.O.V.E.S. values—Dedication, Optimism, Value, Empathy, and Service. These values guide how we care for our patients, support our families, build relationships in the community, and work together as a team.

We aren't looking for someone who simply wants to market another healthcare company.

We're looking for someone who wants to believe in the brand, help build the brand, and grow with it.

If you're energized by the opportunity to build relationships, create something from the ground up, and see the direct impact of your work, we'd love to meet you.

Viva Life Home Health & Home CarePlatinum Care with the Grace of Doves.