Community Manager

Role Description

Community Manager

The person in this role will be responsible for actively developing and growing our community through effective campaign planning, influencer outreach and creating engaging content across Tycoon and 3rd party platforms.. Leading customer-facing marketing activity across social media, email, press, influencers, crowdfunding, and community channels.

The role owns the B2C customer journey from awareness and pre-launch engagement through campaign conversion, fulfilment communications, and long-term retention.

Requirements

• Demonstrate exceptional soft skills:
• • Bold- Not afraid to try new things or chase new opportunities. A free thinker.
  • Proactive - Always thinking and planning ahead.  Constantly keeping an eye on and planning for what is coming next.
  • Dynamic - Effective power and drive, working with intensity of action for the effect of achieving the business needs.
  • Decisive- Comfortable making decisions or quickly finding solutions to problems.

Duties

       This role is responsible and accountable for:

Community & Social

• Build, engage, and grow the community across all key platforms and channels.
• Own social media planning, publishing, engagement, and performance.
• Gather community feedback and provide actionable insight back into the business.
• Support B2C events, and community-led initiatives.

Press & Influencers

• Build relationships with press, reviewers, influencers, and content creators
• Coordinate previews, review copies, interviews, and launch coverage.
• Develop influencer campaigns that support awareness, acquisition, and conversion.
• Measure the effectiveness and ROI of creator and media activity.

Crowdfunding

• Lead the customer-facing marketing plan for crowdfunding campaigns from tease through to fulfilment.
• Help build and grow pre-launch audiences, followers, wishlists, and mailing lists.
• Coordinate campaign communications including social, email, press, influencers, updates, and community engagement.
• Support live campaign performance, pledge conversion, stretch goals, pledge manager communications, and post-campaign backer updates.

B2C Campaigns

• Assist development of consumer marketing plans for product launches 
• Coordinate messaging and activity across all B2C channels.
• Work closely with Product, Sales, E-commerce, and Operations to ensure successful launch comms.
• Ensure consistent brand positioning and customer messaging across all touchpoints.

Reporting & Performance

• Track community, marketing, crowdfunding, and customer engagement KPIs.
• Analyse performance and identify opportunities to improve acquisition, conversion, and retention.
• Report campaign results and recommendations to the wider business.
• Maintain clear ownership of the B2C marketing calendar and activity plan.

Key Performance Indicators

• Community growth and engagement.
• Social and email performance.
• Press and influencer reach.
• Crowdfunding followers, conversion and backer engagement.
• Customer acquisition and retention.

Key Requirements

• Good knowledge of digital marketing, campaign planning and best practice.
• Results orientated with strong analytical skills and ability to report data to management
• Capacity to multitask, set priorities and stay focused
• Creative and curious with a passion for leaning improving and collaborating
• Able to take initiative, recognise and act on opportunities - fail fast, learn and move on
• Market Research
• Strong IT skills - Experience with Google Analytics and other marketing tools highly advantageous

Tycoon Games is a board games company with a passion for creativity and a flexible fast moving approach to business. We own 10+ games brands including Everdell and the Tiny Epic line of games, and are constantly looking at ways to improve our processes and innovate in all areas.