Community Marketing Assistant

WHY JOIN ALO?

Mindful movement. It's at the core of why we do what we do at ALO-it's our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That's the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Community Marketing Assistant will support the execution of national and international always-on community programming that deepens brand affinity, drives engagement, and increases retail traffic. This role is ideal for someone passionate about wellness, yoga, fitness culture, events, and brand storytelling. This role will help cultivate authentic relationships with instructors, ambassadors, wellness studios, and cultural tastemakers, while contributing to the growth and scalability of ALO's global community ecosystem.

RESPONSIBILITIES  

• Support the planning and execution of recurring community events

• Own on-the-ground event execution, including guest list management, gifting, and post-event reporting

• Support the development and maintenance of community calendars across markets, ensuring all doors are consistently programmed and "lit up"

• Partner closely with Retail teams to ensure consistent community activation across all store locations, driving traffic, engagement, and retention

• Support the management of relationships with local instructors, ambassadors, and wellness partners

• Coordinate studio partnerships and community collaborations across all markets

• Execute ambassador gifting, seeding, and shipment logistics

• Conduct ongoing research to identify local studios, instructors, and cultural opportunities, and surface emerging community leaders 

• Track KPIs including attendance, repeat participation, new customer acquisition, impact on store traffic and retail performance

• Assist in building decks, recaps, and internal presentations

• Collaborate cross-functionally with Retail, PR, Social, and CRM teams to ensure alignment across initiatives

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or related field
• 1-2 years of relevant experience in marketing, events, community, or partnerships (internships included)
• Strong interest in wellness, yoga, fitness, fashion, and community-building
• Highly organized with strong attention to detail and ability to manage multiple workstreams
• Strong written and verbal communication skills
• Social media fluency (Instagram, TikTok, and emerging platforms)
• Ability to thrive in a fast-paced, collaborative environment

The base pay range for this position is $27/hr-$30/hr which represents the current range for the non-exempt position. Please note that actual pay will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company's total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.

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