Summary/Objective
The Community Relations Specialists will serve as the principle ambassador for NorthShore with respect for delivering the organization's vision within the community.
The Community Relations Specialists will be responsible for cultivating community contacts to increase awareness and collaborative opportunity, as well as manage the organization's public image. This will be achieved through attending established community events as well as any company events, networking, and working closely with several teams within NorthShore Health Centers to increase community knowledge of services offered in a targeted and effective manner with a goal of increasing patient visits daily.
All in-house and community activities must support Northshore's mission, core values, goal achievements, organizational quality and patient-centered medical home philosophy; and incorporate values of professionalism, respect, integrity, partnership, team work and compassion.
Essential Functions
Lead community marketing efforts, ensuring execution of strategies to improve market presence.
Respond to requests for information or designate another appropriate spokesperson or information source.
Assist in planning and executing special events.
Develop public relations strategies that will influence public opinion or promote ideas, products and services.
Provides targeted outreach in the form of education, social media, press releases, and participation in respective community activities and events.
Facilitates ongoing communication with the community, media, clinical and administrative programs and multiple stakeholders.
On a daily basis supports NorthShore Health Centers by seeking, creating, and maintaining connections with organizations and businesses within the surrounding communities to partner with the organization in ways that promote our mission and grow our patient base and community reach.
Support and contribute to safety and risk management efforts within NorthShore, by adhering to established policies and procedures, maintaining a safe environment, promoting accident prevention, and identifying and reporting potential liabilities to Communications Manager and/or the appropriate member of the management team immediately.
These essential functions are a summary of the primary duties and responsibilities of the position and are not intended to be a comprehensive listing of all duties and responsibilities. The position will include other duties as assigned and duties are subject to change at management's discretion.
Competencies
Planning and strategic foresight
Responsible Decision Making
Integrity and accountability
Innovation and creativity
Adaptive and flexible
Leadership, teamwork, and conflict resolution
Professionalism and work ethic
Empathy
Work Environment
Work is performed in an office environment. Involves frequent personal and telephone contact with patients, physicians, and other healthcare personnel. Work may be stressful at times. Interaction with others is constant and interruptive.
Travel
Travel within Northshore locations will be frequent for this position. Travel outside of Northshore locations will be frequent for this position.
Required Role Qualifications
Preferred Role Qualifications
Bachelor's Degree in Communications, Marketing, Business, or Healthcare related studies
Two years of experience working within a healthcare setting.
Required Skills
Ability to analyze situations and solve problems at strategic and tactical levels
Excellent interpersonal and customer service skills
Ability to comprehend, interpret, and apply the appropriate sections of applicable laws, guidelines, regulations, ordinances, and policies
Ability to acquire a thorough understanding of the organization's hierarchy, jobs, qualifications, compensation practices, and the administrative practices related to those factors
Practiced at organization and planning
Employ Critical thinking and problem solving
Maintains composure and operates with emotional intelligence
Ethical reasoning and decision-making
Strong attention to detail
Receptive and responsive to feedback
Excellent verbal and written communication skills
Time management, prioritization, and sense of urgency
Proficient with Microsoft Office Suite or related software