Overview:
Identifies opportunities to enhance the Credit Union’s community and public relations programs and recommends opportunities and strategies to management. Builds and maintains relationships with key influencers and organizations to support the Credit Union’s goals. Identifies and creates community outreach programs, develops community relations strategies, and organizes events that will promote the organization's mission. Performs other marketing functions within the department as assigned.
Responsibilities:
- Builds and maintains relationships and partnerships in the community, demonstrating good corporate citizenship; these individuals and organizations will be key influencers, nonprofits, schools, networking groups and local businesses. Facilitates new opportunities and community activities/programs for brand exposure with these relationships.
- Independently organizes and facilitates community events, including partnering with branches and community leaders, developing event timelines, logistics, and distribution of promotional and marketing materials.
- Assists with managing community programs by monitoring success and suggesting new ways to generate publicity (i.e, challenge grants, scholarships, financial literacy programs, etc.).
- Coordinates community support functions by researching available opportunities in Logix branch market areas, identifies and executes strategic sponsorship opportunities that support the credit union’s goals.
- Manages event planning for representation at sponsored events; collaborates with other departments to secure event staffing, preparing and reporting results regarding outcomes of sponsorships.
- Creates and plans special events in support of individual branches at their locations that help them with their sales goals while improving their image.
- Represents the credit union when attending community events and establishes important connections with influential parties.
- Acts as an officer of the credit union by serving on boards of nonprofit organizations, and/or participating in committees, with local schools and/or charities.
- Expands credit union’s brand awareness through community efforts.
- Oversees sponsorship ad creation and works with Compliance and other necessary departments for review/approval.
- Acts as key contact and manages SEG relationships; arranges onsite visits to SEGs.
- Coordinates seminars with branches and/or other departments.
- Performs other marketing functions within the department as assigned, such as making recommendations for campaigns and collateral.
- Work within their team and have a direct impact on themselves and their direct processes.
Qualifications:
Education
- Preferred
- 4 Year / Bachelors Degree
- Bachelor's degree (B.A.) from four-year college or university; or four or more years related experience and/or training; or equivalent combination of education and experience preferred
Experience
- Minimum of 2-4 years of experience in community relations or similar role.
Knowledge, Skills & Ability
- Proficient in MS Office and understanding of social media.
- Background in researching and editing publications; event planning and writing experience required.
- Demonstrates creativity, critical thinking and problem-solving aptitude.
- Must have superior oral, written and presentation communication skills.
- Proven relationship building; demonstrates network of contacts and connections in the community.
- Ability to organize and manage multiple projects, with the ability to prioritize work and exercise independent judgment and initiative.
- Experience in media relations (online, broadcast and print) and working directly with nonprofit organizations preferred.
- Financial institution experience preferred.
- Use existing tools/processes to solve tasks/issues assigned to them.
Disclaimer
Logix Federal Credit Union is an equal opportunity employer that does not discriminate in employment opportunities or practices on the basis of race, religion, color, sex, sexual orientation, gender identity, national origin, protected veteran or disability status, or any other status protected by law.
Pay Range:
USD $77,280.80 - USD $115,921.20 /Yr.