Gray Residential is looking to add a Community Representative- Leasing Consultant to the Crosswinds/Cumberland team!
Position Summary
The Community Representative is responsible for creating and maintaining a warm, welcoming, and engaging atmosphere throughout the community. This position serves as the front-line representative of the Gray Residential brand — ensuring that every resident, prospect, and guest feels connected, cared for, and inspired by their surroundings.
This role blends hospitality, marketing, and community engagement. The Community Representative curates the on-site environment, plans resident events, produces social content, and fosters meaningful connections both within the community and with the surrounding neighborhood.
Key Responsibilities
Community & Brand Presentation
- Maintain a clean, organized, and inviting environment throughout the leasing office, amenities, and tour paths.
- Ensure sensory appeal — lighting, scent, music, and overall atmosphere — align with Gray Residential brand standards.
- Prepare and maintain hospitality items such as beverages, snacks, seasonal décor, and welcome gifts.
- Customize welcome signage and guest experiences for tours and move-ins.
- Conduct regular walks of vacant units to confirm readiness, presentation, and move-in details.
Resident Engagement & Event Planning
- Plan, coordinate, and host resident social events that reflect community interests and brand personality.
- Identify and create opportunities for residents to connect (clubs, volunteer efforts, group activities).
- Manage event logistics, budgets, and vendor relationships while ensuring high-quality execution.
- Coordinate off-site activities and partnerships with neighborhood businesses and organizations.
Marketing & Content Creation
- Capture and create lifestyle-focused content for social media, newsletters, and digital platforms.
- Support community social media accounts by developing consistent, engaging posts aligned with the Gray Residential voice.
- Collaborate with the marketing team on outreach efforts, storytelling campaigns, and brand initiatives.
- Represent the community at local events or outreach opportunities to promote awareness and engagement.
Hospitality & Experience
- Serve as the daily brand ambassador for residents, guests, and prospects.
- Deliver exceptional service through personal engagement, attentiveness, and proactive problem-solving.
- Support the leasing and management team by enhancing the tour experience and ensuring consistent brand representation.
- Continuously look for ways to elevate community culture and strengthen resident satisfaction.
Qualifications
- 1–3 years of apartment leasing experience.
- Strong interpersonal and communication skills; naturally warm and approachable.
- Creative mindset with an eye for aesthetics, storytelling, and social media engagement.
- Organized and adaptable — able to manage multiple projects and priorities.
- Proficient in Microsoft Office and social media platforms (Instagram, Facebook, TikTok).
- Weekend and evening availability for events or tours as needed.
Key Attributes for Success
- You thrive in a fast-paced, people-focused environment.
- You anticipate needs and take initiative to create memorable experiences.
- You genuinely enjoy connecting people and building community.
- You bring enthusiasm, style, and a solutions-oriented attitude to every task.