Consumer Insights Analyst

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We're Looking For:

At GNC we embrace a "Live Well" philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

In this role, you will be at the center of how GNC understands its customers - synthesizing various forms of data into clear, compelling stories that shape decisions across Merchandising, Ecommerce, Brand, and Innovation.

The ideal candidate brings 1-3 years of hands-on insights or analytics experience and a genuine passion for turning complex data into narratives that move people to act. You are a practitioner-level user of AI tools and emerging research methods - you're not just familiar with them, but actively deploying them to compress timelines, surface patterns, close the "say-do" gap, and accelerate insight delivery. You thrive in a fast-paced, cross-functional environment and know how to pair smart technology with rigorous thinking to deliver compelling insights that drive growth for the organization.\

What You'll Do:

This is a Full-Time Salary Position

JOB RESPONSIBILITIES:

Research & Analysis

• Ability to synthesize findings across multiple data sources (primary research, syndicated data, social listening, internal analytics, industry reports) into unified insights and recommendations
• Demonstrated fluency with AI-assisted research tools - including LLMs (e.g., Claude, ChatGPT), AI-enhanced platforms and coding of qualitative data (e.g., Canvs), and emerging AI features within syndicated and analytics tools - to compress insight timelines and continue to provide deeper, faster insights
• Work with research partners to execute various quantitative and qualitative consumer research studies - from methodology design through final reporting
• Applies various analytical techniques to move beyond descriptive reporting and surface forward-looking, actionable findings faster
• Maintains and evolves current ongoing customer experience (CX) tracking, aiding in expansion of the program, including surfacing trends across studies and ensuring democratization within the organization

Storytelling & Reporting

• Translates analyses into executive-ready presentations that clearly communicate the "so what" behind the data
• Builds and maintains recurring research deliverables illuminating key trends and foresight for cross-functional stakeholders including Merchandising, Ecommerce, Brand, and Innovation teams
• Develops data visualizations, AI-generated insight summaries, automated dashboards, and self-serve frameworks that make insights accessible - and faster to consume - across the organization

Strategic Support

• Supports the consumer learning agenda across the organization by identifying gaps, trends, and emerging opportunities
• Contributes to new product innovation pipelines through various types of analyses throughout the new product development process (e.g., iterative concept testing, TURF analysis, profiling studies, package design, etc.)
• Tracks competitive intelligence and industry trends to keep GNC informed on the broader supplement and wellness landscape
• Actively scouts, evaluates, and pilots emerging research technologies and automation capabilities - evaluating them for speed, quality, and scalability - to continuously raise the team's insight velocity and competitive edge

PHYSICAL ASPECTS/WORK ENVIRONMENT

• Hybrid work environment, 2-3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
• Regularly/Occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• The noise level in the work environment is usually low/moderate.
• Reasonable accommodations may be made to enable individuals to perform the essential functions.

Qualifications:

Required

• 1-3 years of experience in consumer insights, market research, analytics, or a related data-driven role
• Bachelor's degree in Marketing, Business, Analytics, Statistics, Psychology, or a related field
• Proficiency in Microsoft Office Suite, especially PowerPoint and Excel
• Hands-on proficiency with AI tools for research and insights workflows - including LLM-based analysis (e.g., Claude, ChatGPT), AI-assisted open-end coding and qual synthesis, automated report generation, and prompt engineering for insight acceleration
• Strong ability to synthesize multiple data sources into a clear, cohesive narrative
• Excellent written and verbal communication skills; comfortable presenting to diverse audiences
• High attention to detail and the ability to manage multiple concurrent projects
• Resourceful self-starter with an inquisitive mind and a passion for consumer research
• Exposure to CX research constructs such as OSAT, NPS, or customer satisfaction tracking

Preferred

• Experience designing and analyzing quantitative and qualitative data
• Experience with syndicated data platforms (e.g., Circana, Nielsen, SPINS)
• Experience with data visualization tools (e.g., Tableau, Power BI)
• Background in CPG, health & wellness, retail, or specialty supplement categories

Core Competencies

• Analytical Curiosity - Naturally inquisitive; digs past surface-level findings to understand the why
• AI & Technology Fluency - Actively incorporates AI tools into daily workflows; comfortable experimenting with new platforms, evaluating their fit for insights use cases, and sharing learnings with the broader team to raise collective capability
• Data Storytelling - Translates numbers into narratives that resonate with both analytical and non-analytical audiences
• Business Acumen - Connects consumer insights to business strategy, growth opportunities, and team priorities
• Collaboration & Influence - Builds trust across functions and communicates with clarity and credibility
• Ownership & Execution - Takes initiative, manages workload proactively, and delivers with a high degree of quality
• Adaptability - Comfortable with ambiguity; adjusts quickly as priorities shift in a fast-paced retail environment