Consumer Insights Director

Consumer Insights Director - 212955 - Electronic Arts

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Consumer Insights Director

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General Information Locations: Los Angeles - Del Rey, California, United States of America Location: Los Angeles - Del Rey State: California Country: United States of America Role ID: 212955 Worker Type: Regular Employee Studio/Department: Marketing Work Model: Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Consumer Insights Director

Youll represent the voice of players. Youll inform new play experiences and help improve the future of gaming at EA. Youll guide business strategies using fan insight at the core.

As Consumer Insights Director for EA Entertainment - Shooter games, you will join a team that is constantly in pursuit of understanding our players and transforming insights into business outcomes. You will lead a small pod of experienced research experts within Consumer Insights across North America and Europe focused on shooters and other franchises.

Youll partner closely with our studios, brand and marketing teams, and fellow research and analytics teams. We are looking for a strategic thought-leader and senior relationship-builder who can collaborate, drive change management, and understand our shooter businesses context and industry business trends to inform decisions and have real impact on our games, live services, and communications.

We foster a culture of learning and celebrate diversity and inclusion by creating a place where you can come to work and be yourself.

You will work with...

• Our Consumer Insights team - we are a collaborative team where you will work with other franchise leads, central subject matter experts, and a support team of researchers, with diverse skills and focus areas.
• Our EAE/Shooter pod - developing a small group within Consumer Insights of senior research experts focused on games like Battlefield and Apex Legends.
• EAs studios and brand leadership - we partner with senior decision-makers across development, marketing, and publishing to inform strategies from concept to greenlight to launch and throughout live services.
• Other analytics & research teams - we work together to develop shared initiatives and synthesize the voice of the player, drawing from other areas of expertise (e.g. telemetry analytics, user experience research, social listening).

In a given week, you might...

• Design and drive initiatives based on business needs and using change management skills to guide leaders on product development, marketing, and commercial decisions based on player insights.
• Directly or indirectly inform qualitative and quantitative research approaches and communication plans on both short- and long-term horizons.
• Synthesize decision-ready insights across your team and with partner teams to create unified narratives across data sources and learnings.
• Develop and inform improvements in methodology, insight application, team culture & maturity, and other areas to level-up your team, your partners, or the broader organization.
• Make business-driven recommendations around resourcing (e.g. budget, headcount allocation).
• Coach research experts within your team for ongoing career development and excellence.

Skills you bring...

• Insights Expertise: 12+ years of experience working in Consumer Insights, Market Research, or a related function, with knowledge across different research techniques and methodologies.
• Gaming & shooter market knowledge: You learn and keep up with the latest trends in this changing business.
• People Management: Youre a proven manager of experienced & independent employees with a passion for developing talent.
• Influential Impact: Youre accustomed to building trusted relationships with and influencing a cross-functional audience up to executive levels.
• Strategic Thinking: You have a track record of connecting the dots for your stakeholders across multiple sources, including outside of your own, and have strong business and marketing knowledge.
• Creative and Scrappy Approach: Youve designed non-traditional methodologies when the status quo wasnt enough, and youre comfortable navigating ambiguity, even on fast-paced product cycles.
• Ability to travel, including internationally.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• California (depending on location e.g. Los Angeles vs. San Francisco): $178,200 - $269,500 USD

Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

Were proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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