Consumer Insights Manager

Currently, we are looking for talented resources for one of our listed clients. If interested please reply to me with your updated resume or feel free to reach out to me for more details at (949) 966-2121

Remote role

Job Description:

• The Manager, Consumer Insights is responsible for influencing the organization through their leadership and strong knowledge of the consumer, patient and shopper. 
• This individual must demonstrate a strong understanding of market research techniques and how to connect them to the business objectives.
• They must be a proactive business partner and category and consumer expert, delivering the "so what" and "now what" from our consumer learning.
• They will have a strong voice and strong POV, advocating for the consumer and effectively influencing business decisions.
• They will oversee consumer insight planning and recommendations, strategic positioning and innovation.
• They will have a strong Consumer Insight background tied to business results with a passion for brands.
• They will build strong partnerships with their cross-functional teams.

Responsibilities include, but are not limited to:

• Oversee consumer learning across a variety of sources to tell the story and influence the decisions made as result of applied experience and consumer partnership.
• Design research projects against business objectives and answer key questions.
• Act as an advocate for the consumer by integrating consumer knowledge into all decision making express a compelling point of view to be confidently championed and conveyed to the team and the organization.
• Build strong internal and external relationships collaborating with other members of the Consumer Insights team as well as other key functions inclusive of, but not limited to: Brand Marketing, Sales, Category Management, Digital Marketing, Research & Development and our agency partners.
• Manage respective category budgets: opening PO's, overseeing accruals and ensuring timely payment with finance challenging and prioritizing allocation to best meet the needs for the brand/business unit.
• Perform other duties as required.

EXPERIENCE:

• 5+ year's relevant consumer research experience, strong preference for client-side or custom supplier-side experience.
• Consumer Packaged Goods and Pharmaceutical or Medical category experience is strongly preferred.
• Expertise in market research methods and trends-based work, including a demonstrated ability to translate information and data into a compelling story with actionable insights and recommendations that impact business decisions.
• Strong knowledge of consumer insights across a broad array of methodologies with demonstrated ability to translate research findings, information and data into actionable insights and recommendations.
• Strong understanding of categories, brands and portfolios.

PREFERRED SKILLS:

• Proficient in MS Office Suite (Word, Excel, Power Point, etc.).
• Strategic thinking including capabilities to assess current situation, draw conclusions and envision future business opportunities. 
• Strong business partner that can influence cross-functional teams and management.
• Motivated by success of their brands.
• Ability to work autonomously and prioritize multiple projects across multiple brand teams.
• Demonstrate leadership through collaboration and courage to express a clear point of view that strategically influences business decisions. 
• Identify consumer trends and implications for their category.

About us:
At our organization, we take our mission and values to heart! We are on a mission to offer more and better jobs all over the world! Our goal is to care for you while you care for our clients and get you paid the highest pay possible. All our associates working with us are expected to embrace our RACE values: R - Results Matter, A- Approachable, C - Care, and E - Emergency i.e. work with a sense of urgency.

For more relevant job opportunities please visit our website: Denken Solutions Careers