Analysis Skills, Brand Marketing (Branding), Business Administration, Business Intelligence Software, Communication Skills, Consumer Goods and Services, Cross-Functional, Customer/Client Research, Data Analysis, Forecasting, Global Branding, Hospitality and Tourism, International Health, Interpersonal Skills, Loyalty Programs, Market Research, Marketing, Microsoft Excel, Microsoft PowerPoint, Presentation/Verbal Skills, Project/Program Management, Psychology, Quality Control, Quantitative Research, Sales, Statistics, Storytelling, Tableau, Team Player, Travel Industry, Vendor/Supplier Evaluation, Vendor/Supplier Management, Writing Skills
Interview : Video + F2F
Visa : USC, GC
This is hybrid from day-1
Description :
Must have:
Global Brand experience
" Bachelor's degree in marketing, psychology, marketing research or related field required. While not mandatory, an MBA or a master's degree can be advantageous
" Strong knowledge of data and statistical concepts; ability to synthesize multiple data sources (primary research, syndicated, behavioral data)
" Proficient in survey development and managing research across both quantitative and qualitative methods.
experience support the Commercial Analytics
The role will focus on executing high-impact research initiatives and delivering insights that inform decision-making, create better guest experiences, and drive innovation. The contractor is expected to quickly integrate into ongoing workstreams.
You will support a Commercial Analytics team that is highly collaborative and passionate about our portfolio of brands and loyalty program. You will also work collaboratively with cross-functional partners such as Brands, Marketing, World of Hyatt, Sales, Digital and Operations.
POSITION RESPONSIBILITIES:
" Ability to onboard quickly (within 2-4 weeks) and take ownership of active research workstreams alongside an additional Consumer & Market Insights team member.
" Translate business questions into clear research plans and methodologies
" Manage priority initiatives related to:
o Global brand health tracking
o Guest experience analysis (post-stay survey)
o World of Hyatt loyalty program and member insights
o Macro trends and forecasting
o Ad-hoc research to inform direction for specific business initiatives
" Synthesize multiple data sources (custom/primary research, syndicated, behavioral/transactional data) into cohesive narratives.
" Represent the voice of our consumers, guests and members to enable data-driven decision making across the business.
" Develop executive-ready presentations and readouts.
" Work consultatively and collaboratively with key business partners (e.g., Brands, Marketing, World of Hyatt, and Operations).
" Manage external research suppliers (briefing/direction, timelines, deliverables, quality control).
EXPERIENCE AND QUALIFICATIONS:
" 3+ years of hands-on custom consumer research and insights experience, preferably on the supplier side or a combination of supplier-side and client-side experience; experience within travel or hospitality industry is a plus.
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" Proven ability to balance multiple stakeholders and priorities
" Advanced proficiency in PowerPoint (visual storytelling) and Excel (data analysis)
" Familiarity with Tableau or similar BI tools is preferred.
" Proficient in planning and project management
" Strong work ethic; self-directed and self-motivated with a developed curiosity and drive for results
" Excellent verbal and written communication skills as well as interpersonal and influencing skills; ability to articulate strategic implications with clarity and persuasiveness in an audience-appropriate manner
EDUCATION:
Bachelors degree required, Masters preferred
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Shiftcode Analytics, Inc