Help Shape the Future of Modern MobilityRole OverviewThis role sits at the center of Travelpro's transformation — from a trusted legacy brand into a design-led, consumer-obsessed modern mobility company.The Consumer Performance Lead, US DTC is responsible for owning the end-to-end performance and execution of Travelpro's US ecommerce business. This role serves as the operational leader of the ecommerce channel, translating company strategy into actionable initiatives that drive conversion, revenue growth, and customer engagement across Travelpro's digital storefronts — including the primary US website, Shop app, and emerging agentic commerce surfaces. AI is a force multiplier in this role: success depends on being able to understand the intersection of AI across merchandising, personalization, creative production, paid media, lifecycle, analytics, and customer-facing surfaces (search, chat, agentic commerce).Reporting directly to the Head of Global DTC, this leader manages day-to-day site performance and collaborates cross-functionally with marketing, creative, analytics, UX, and operations teams to ensure the ecommerce business executes at the highest level.What You'll DoEcommerce Revenue OwnershipOwn overall site revenue, conversion rate, and AOV performance, including Shop app and agentic commerce channelsIdentify and execute growth initiatives across merchandising, marketing, and user experienceMonitor weekly performance metrics and adjust strategy accordingly to meet and exceed revenue targetsSite Experience & Merchandising StrategyOversee site merchandising strategy, category structure, and product placement to maximize discoverability and salesEnsure optimal product discovery, category organization, and promotional visibility across all digital touchpointsImprove customer journeys and conversion paths through data-informed decision‑makingOptimize product detail pages (PDPs) and content experiences to drive purchase intent along with the Consumer Experience PartnerContent & Digital ExperienceLead homepage, landing page, and category content strategy in alignment with brand and commercial prioritiesPartner with creative and marketing teams to ensure consistent brand storytelling across all digital surfacesDevelop content strategies that drive product education, brand affinity, and conversionMarketing & Traffic AlignmentServe as the primary ecommerce partner for the performance marketing agency, retention agency, and social teamsEnsure paid media and traffic campaigns are aligned with site merchandising priorities and promotional calendarsOwn landing page strategy and optimization for paid campaigns, affiliate programs, and promotional eventsLead performance, retention and affiliate marketing strategy in close collaboration with agency and internal partners for executionAI & Emerging SurfacesLead DTC AI roadmap, agentic commerce + AEO/GEO (ChatGPT, Perplexity, Gemini, Claude), AI direction across the agency teams, AI/eCom tool evaluation (REbuy, Nosto AI, Klaviyo AI), AI‑native internal workflows.Analytics & TestingPartner closely with the data analyst/scientist to build a robust reporting and insights practiceIdentify and prioritize testing opportunities across merchandising, promotions, product pages, and UXImplement and manage A/B testing frameworks to drive measurable improvements in conversion and revenueCross‑Functional LeadershipEnsure ecommerce priorities are communicated clearly and executed consistently across all functionsRepresent US ecommerce interests in cross‑functional planning processes, including seasonal and promotional planningWhat It Takes (Experience)10+ years of experience in ecommerce, digital marketing, or DTC roles within the CPG industryProven track record of owning and growing ecommerce revenue at scale in a DTC environmentDeep, hands‑on Shopify expertiseDemonstrated experience managing performance marketing channels or agencies (Meta, Google, Programmatic) — either directly or in close partnership with agency teamsExperience with affiliate marketing programs and platformsStrong background in customer acquisition strategy and paid media planningExperience with email marketing platforms and lifecycle/retention programsExperience leading A/B testing and CRO programs with demonstrated resultsDemonstrated AI deployment in DTC + familiarity with agentic commerce and AI answer engines.CapabilitiesStrategy and execution mindset — equally comfortable setting vision and rolling up sleeves to executeStrong analytical capability with proficiency in ecommerce analytics tools (Google Analytics / GA4, Shopify Analytics, Looker, or similar)Excellent cross‑functional collaboration and stakeholder management skillsStrong project management skills with the ability to manage multiple priorities in a fast‑paced environmentClear and compelling communicator — both written and verbal — with the ability to present to senior leadershipAI‑fluent operator with daily LLM use, prompt design, agent workflows, vendor evaluation.Qualifications10+ years in ecommerce, digital marketing, or DTC; CPG industry experience requiredDeep hands‑on Shopify expertise; proficiency in GA4, Looker, or comparable analytics toolsPreferred: experience in travel goods, luggage, accessories, or adjacent lifestyle CPGPreferred: familiarity with agentic commerce, conversational commerce, or emerging shopping surfacesPreferred: experience working within a global DTC structure and navigating regional/global alignmentWorking EnvironmentHybrid office environment with hands‑on interaction with physical productsWhat We OfferA Culture Built for Growth:We believe in collaboration, accountability, innovation, and continuous improvement. We move fast, support one another, and challenge ourselves to keep evolving.Flexibility & Wellbeing:Flexible Time Away, company‑paid holidays, and hybrid work flexibility.Comprehensive Benefits:Medical, Dental, Vision, Health Savings Accounts, and wellness programs.Invest in Your Future:401(k) company match.Community & Connection:Employee‑led engagement initiatives focused on wellbeing, collaboration, and creating a workplace where everyone belongs.About Travelpro®Travelpro® was founded by airline pilot Bob Plath, whose firsthand travel experience inspired the invention of the original Rollaboard® suitcase — changing modern travel forever. Today, we are building on that legacy as we evolve into a modern mobility and travel lifestyle brand designed for today's global traveler. Our products combine aviation‑level performance with elevated design, helping ambitious people move confidently through every journey.Travelpro®Tested by the Best. Designed for What's Next.Travelpro® is an equal opportunity employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other protected characteristic under applicable law.Travelpro® is a drug‑free workplace#J-18808-Ljbffr