The Marketing Manager, Consumer Segments, is responsible for helping define and guide ThermoWorks' consumer marketing strategy.
This role requires a deep understanding of our customers, products, positioning, competitive landscape, and ThermoWorks' unique competitive advantages. The right candidate will become highly knowledgeable about the consumer segments we serve, the products we offer, and the reasons customers choose ThermoWorks over alternatives.
Working closely with the VP of Marketing, this role will help shape major marketing campaigns, product launches, seasonal initiatives, and go-to-market strategies across the consumer business while maximizing revenue opportunities.
This is a highly cross-functional role. The Marketing Manager will partner closely with the Creative Director, Director of eCommerce Revenue, and channel specialists across email, SMS, web, paid media, affiliate, social, and content to help guide how products and campaigns are brought to market.
This role is responsible for helping ensure the marketing across all consumer touchpoints is aligned, strategically sound, and effectively communicates the value of ThermoWorks products.
Essential Responsibilities
Work closely with the VP of Marketing to develop consumer marketing strategies that drive growth and maximize revenue across key customer segments
Develop a deep understanding of ThermoWorks products, customers, competitive positioning, and market opportunities
Help define major consumer campaigns, product launches, promotional initiatives, and seasonal marketing strategies
Partner with the Creative Director and Director of eCommerce Revenue to bring campaigns and product launches to life across digital channels
Provide strategic guidance and feedback across marketing channels including:
Email & SMS
Website
Paid advertising
Affiliate marketing
Social media
Product positioning and messaging
Help shape product definitions and positioning within consumer segments
Ensure campaigns and messaging clearly communicate ThermoWorks' competitive strengths and product value
Partner cross-functionally to align marketing efforts with broader business and revenue goals
Monitor campaign and product performance and help identify opportunities for optimization and growth
Use customer insights, data, and market understanding to improve marketing effectiveness and decision-making
Support new product launches and drive adoption within key consumer segments
Perform other duties as assigned
5+ years of experience in D2C marketing, product marketing, brand strategy, or related roles
Strong understanding of consumer marketing strategy within an e-commerce or direct-to-consumer business
Demonstrated ability to understand customer segments and develop effective go-to-market strategies
Experience helping lead integrated marketing campaigns across multiple digital channels
Strong understanding of product positioning, messaging, and customer communication
Excellent collaboration and cross-functional communication skills
Ability to think strategically while also contributing to execution and creative direction
Data-driven mindset with the ability to evaluate performance and identify opportunities for improvement
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment