Job Details:
Job Title: Content Analyst
Location: St. Paul, MN
Duration: 24 Months
Type: Full-Time, Contract
Shift: 1st shift 8:00 AM 4:30 PM (minimal overtime)
Description:
An agricultural technology company is looking for a Content Analyst to continuously optimize the e-commerce platform, customer support resources, and primary web properties to improve digital performance, usability, customer engagement, and overall user experience. In this role, you will develop and maintain customer- and dealer-facing marketing content, analyze digital content effectiveness, and drive ongoing website enhancements that support business growth objectives. You will work cross-functionally with marketing, sales, product, and customer success teams to create targeted content and digital experiences that accelerate product adoption, support continued growth, and expand awareness and demand for sensor solutions. Through data-driven insights and content optimization, this role will play a key part in scaling digital marketing infrastructure and supporting revenue growth across multiple product lines.
Top 5-7 Skills:
Content marketing and digital marketing expertise (3+ years)
Website, e-commerce, and user experience optimization
Data analysis and performance reporting
SEO, web analytics, and conversion rate optimization
Content creation and management for marketing materials
Cross-functional collaboration (marketing, sales, product, customer success)
Translating customer insights into actionable content recommendations
Requirements for the role:
3+ years of experience in content marketing, digital marketing, or web content management
Content creation and digital marketing expertise
Website, e-commerce, and user experience optimization skills
Data analysis and performance reporting capabilities
Strong communication and cross-functional collaboration skills
Experience managing website content and marketing materials
Proven ability to use analytics to improve customer engagement and business results
Ability to develop and maintain customer- and dealer-facing marketing content
Education and Experience:
Graphic Design or Marketing degree preferred
Will consider candidates without a degree with 5 or more years of applicable experience
3+ years of relevant experience
Or equivalent combination of education, experience, and training
Preferred Qualifications (Nice to Have):
Experience optimizing e-commerce platforms, websites, and digital customer journeys
Strong understanding of SEO, web analytics, and conversion rate optimization
Experience creating content for technical, software, or agricultural technology products
Experience supporting product launches, dealer networks, and go-to-market initiatives
Ability to translate customer insights and data into actionable content and business recommendations
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.