Content and Communications Coordinator

ABOUT US

Oral Roberts University is a non-profit organization whose staff and faculty actually make a difference in the lives of its students. We pride ourselves on our culture and the values we uphold. Our team is passionate about what we do, and we want you to make us even better!

CURRENTLY ACCEPTING APPLICATIONS FOR ALL POSITIONS UNTIL FILLED.

JOB DESCRIPTION

• FULL TIME

The Content and Communications Coordinator role supports the marketing, communications, and enrollment growth initiatives for ORU Online through digital campaigns, content creation, and cross-functional collaboration.

RESPONSIBILITIES

Email Marketing & Campaign Execution

• Develop and execute email campaigns and nurture workflows supporting ORU Online recruitment and enrollment
• Write compelling, conversion-focused email copy
• Design and format emails within marketing automation platforms
• Segment audiences and support automated campaign flows
• Assist with A/B testing and analyze performance metrics

SMS Marketing & Communications

• Develop and deploy SMS campaigns aligned with ORU Online marketing initiatives
• Segment audiences and manage opt-in/opt-out processes
• Ensure compliance with SMS marketing regulations and industry best practices

Social Media Content Creation & Management

• Develop and manage a monthly social media content calendar
• Create graphics, captions, and short-form video content
• Schedule and publish content across key platforms
• Monitor engagement and support community management efforts
• Track and report on performance metrics

Digital Advertising & Graphic Design

• Design digital ad creatives for Meta, DSPs, and other paid channels
• Develop visual assets for email, social media, web, and print
• Ensure all creative aligns with brand standards and campaign messaging
• Support A/B testing of creative assets to optimize performance

Website & Content Management

• Update and maintain ORU Online program pages within the CMS
• Support landing page development for new program launches
• Implement messaging updates, calls-to-action, and content enhancements
• Assist with SEO formatting and on-page optimization

Cross-Functional Collaboration & Special Projects

• Collaborate with internal departments to support integrated marketing and enrollment initiatives for ORU Online
• Participate in cross-functional projects to align messaging, campaigns, and timelines
• Support special projects and additional responsibilities as assigned, based on departmental priorities and business needs
• Maintain a high level of confidentiality when handling sensitive institutional, student, and operational information
• Other duties as assigned

REQUIREMENTS

EDUCATION: Bachelor's degree in Marketing, Communications, or a related field

EXPERIENCE:

• 13 years of experience in digital marketing, social media, or content creation
• Strong writing and editing skills
• Experience with Canva, Adobe Creative Suite, or similar design tools
• Familiarity with email marketing platforms
• Understanding of social media best practices and engagement strategies
• Ability to manage multiple projects and deadlines effectively
• Strong attention to detail and organizational skills

SKILLS/ABILITIES:

• Strong copywriting skills with a focus on conversion
• Creative eye for design and visual storytelling
• Ability to translate strategy into clear, actionable campaign assets
• Understanding of digital marketing funnels and the customer journey
• Data-driven mindset with the ability to interpret performance metrics
• Ability to manage multiple campaigns in a fast-paced environment
• Strong project and time management skills
• Proactive, self-starter with a high level of accountability
• Collaborative team player with strong communication skills
• Adaptable and quick to learn new platforms and tools

Equal Employment Opportunity:

Oral Roberts University promotes equal employment opportunities for all individuals regardless of differences in race, color, religion, sex, national origin, age, disability, or veteran status.