Content & Communications Manager

TITLE

Content and Communications Manager

REPORTING TO

Director, Brand Marketing

SUPERVISORY RESPONSBILITIES

N/A

LOCATION

Charlotte, NC

THE COMPANY

GALE Pacific is a global leader in technical fabrics and consumer products that protect our customers day after day, year after year. With over 600 team members across locations in Australia, New Zealand, USA, China and the UAE, our global presence allows us to continually innovate and build on a rich history dating back to 1951. Our Coolaroo® consumer products sold through major retailers globally include Shade Sails, Shade & Garden Fabrics, Outdoor Blinds, Shade Structures, and Pet Products. GALE Pacific Commercial Fabrics include knitted, coated and advanced polymer fabrics used for agriculture, construction, mining, packaging, and printing.

OUR VALUES

• Integrity

• Respect

• Collaboration

• People

• Community

• Innovation

• Communicates Clear Vision Consistently
• Holds Self and Others Accountable
• Doesn't Give Up
• Owns Successes and Failures
• Inspires us in Tough Times

• Willing to be Vulnerable.
• Genuinely Cares for People on Their Team
• Words and Actions Match
• Makes Employees Feel Open and Comfortable
• Has a Consistent Approach to Decision Making

• Provides Timely Open and Honest Feedback
• Empowers Individuals and Teams
• Makes Everyone Feel Valued for the Work They do.
• Sets SMART Stretch Goals
• Gives People an Individual Growth Plan

• Develops Ideas with Input from Others
• Maintains an Open Mind and Listens
• Is Inclusive
• Drives Teamwork Between Functions
• Creates a Learning Environment

• Challenges the Status Quo
• Makes Tough Decisions
• Is Not Afraid to Have Difficult Conversations
• Actively Leads the Team Through Challenges

• Develop and implement a comprehensive content and communications strategy to align with the company's objectives and brand voice.
• Lead the creation of high-quality, engaging long and short form content for a variety of channels, including websites, blogs, press releases, newsletters, packaging, video scripts, social media, and marketing materials.
• Oversee the company's internal communications, ensuring employees are informed, engaged, and motivated.
• Manage media and influencer relations, including crafting pitches, handling press inquiries, and building relationships with journalists and industry influencers.
• Conduct thorough keyword research and utilize analytics to inform SEO/SEM strategies across e-commerce platforms to improve search rankings, and drive traffic and engagement.
• Master A+ e-commerce product listing content, ensuring product descriptions, features, and benefits are communication effectively to maximize conversion rates.
• Manage and enhance the company's social media presence, developing and curating engaging content for social media platforms to foster community interaction and increase followers.
• Monitor and analyze the effectiveness of communications strategies and campaigns, making data-driven adjustments as needed.
• Work with the Digital Marketing Manager to develop demand generation strategies, creating content tailored for each step of the customer journey to increase conversions and encourage customer loyalty.
• Collaborate with cross-functional teams, including marketing, sales, HR, and product development to ensure cohesive messaging and brand consistency.
• Stay ahead of industry trends and best practices in content creation and communications.

• Minimum 8 years of experience in content creation, copywriting, corporate communications, digital marketing, or related field, with a proven track record of success.
• Minimum Bachelor's degree in English Literature, Communications, Journalism, Advertising, Marketing, Public Relations, or related field.
• Exceptional writing, editing, and storytelling skills, and a keen eye for detail and grammar consistency.
• Ability to adapt tone and style to match audiences and channels while maintaining brand voice and tone.
• Excellent interpersonal skills, with the capability to work effectively with stakeholders at all levels.
• Deep understanding of digital marketing strategies, SEO best practices, and analytics tools.
• A proactive, creative thinker with a strategic mindset and attention to detail.