Content Coordinator - Marketing & Communication

There are important qualities you look for in an employer - meaningful work, community engagement, competitive benefits, commitment to employee development, and so many more. At Bankers Trust, our team members experience an inclusive and community-focused culture and we're proud of the premier workplace we've created. We regularly receive best in class results through our biennial employee engagement survey. We're also proud to receive recognition from others, including our designation as a "Best Place for Working Parents®," being a four-time recipient of the Greater Des Moines Partnership's Inclusion Award, and being named one of the "Best Businesses Supporting Local Charity" by readers of the Business Record.

Job Summary:

The Content Coordinator will write and produce quality, creative and effective content for marketing initiatives that enable business units (Consumer, Commercial and Wealth Management) to achieve their business goals. This position will develop and sustain the company's voice across all content platforms in a clear and concise way, including for social media, website, email marketing and additional marketing collateral.

Primary Functions and/or Responsibilities:

• Writes various forms of content to be used across all print and digital marketing channels (ads, direct mail, brochures, posters, flyers, banners, invitations, website landing pages, social media posts, Education Center articles, etc.) to drive customers and prospects through the marketing funnel.
• Works with leaders, Marketing representatives, and vendor partners to support marketing needs for business units to help them meet their growth goals with innovative, timely, high-quality and effective solutions.
• Builds strong working relationships with the Bank's Consumer, Commercial and Wealth Management teams to deepen knowledge of products and services and ensure consistent and effective marketing and writing
• Helps oversee the bank's social media channels, partnering with team members to leverage external and internal communications, community investment and marketing campaigns to create effective and engaging social content
• Collaborates with leader and the Marketing and Communications team, as well as others throughout the bank, on marketing and communications opportunities and challenges
• Provides feedback and editing to other writers' content. Ensures comprehensive and consistent copy style within projects/campaigns
• Supports creation of digital content for bank-owned websites, optimizing content for search engines and lead generation as needed
• Makes data-driven decisions to move the team and our content forward in order to hit company sales and customer retention goals
• Stays up-to-date with the latest marketing and banking industry trends in order to build effective and innovative content strategies
• Performs other duties as assigned

• BA/BS degree in Marketing or Communications preferred (or equivalent working experience)
• At least one year of marketing and content creation experience preferred

• Ability to adopt the style, tone, and voice of our business' various types of content
• Savvy wordsmith with a knack and love for writing
• Proficiency producing content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.)
• Excellent creativity skills
• Ability to build strong relationships
• Process-driven, scalable thought process, which relies on data to make decisions
• Ability to stay within a given budget
• Knowledge of banking products helpful
• Experience with Adobe Creative Suite a plus

• Group Health, Dental, and Vision Insurance
• Generous Paid Time Off (PTO)
• Volunteer Time Off (VTO)
• 401(k) plan with lucrative company match
• Tuition assistance
• Company Paid Life Insurance
• Paid Parental Leave
• Lifestyle Accounts that provide employees with reimbursement for the things that are most important to them such as childcare, student loan payments, gym memberships, pet insurance and much more.
• Team Member Banking - a suite of products and services with special benefits for employees