Content & Creative Specialist

At Bud Clary Auto Group, a family-owned dealership network in Washington State, our vibrant culture drives success. We maintain a high-performance workplace with exceptional customer service, fostering loyalty and growth since 1959.

SUMMARY
The Content & Creative Specialist promotes our Core Values by owning creative output across all 14 Bud Clary store locations. Working under the Marketing Manager, this role is responsible for graphic design, video production, organic social content, and brand consistency across our digital, in-store, and print presence. The Content & Creative Specialist builds the visual and content systems that our department scales using AI-assisted workflows.

BENEFITS

• Comprehensive Benefits Package: Health, dental, vision, and life insurance, plus an employee assistance program.

• Retirement Plans: 401(k).

• PTO & Paid Holidays - PTO accrual starting from day one of employment - 1 hour of PTO for every 40 hours worked for the first year, 1.63 hours of PTO for every 40 hours worked for years 2-9, and 2.39 hours of PTO for every 40 hours worked for 10 or more years of service.

• Employee discounts

• Referral bonus program

PAY
$28 - $30 per hour ($58,000 - $62,000 annually), depending on qualifications and experience

ESSENTIAL DUTIES

• Designs monthly website slides and rotating banner creative for all 14 Bud Clary store websites in alignment with OEM brand standards.

• Builds and maintains design templates in Adobe Creative Cloud (Photoshop, Illustrator) and Figma or Canva to enable AI-scaled banner production across the store group.

• Produces email creative including monthly templates, store-level adaptations, and one-off campaign blasts.
• Edits and publishes short-form video content for Instagram, TikTok, Facebook, and YouTube Shorts using Adobe Premiere Pro, DaVinci Resolve, or CapCut.

• Coordinates the sales-rep video content program — receiving raw footage from sales staff via the marketing ticketing system, editing, captioning, brand-stamping, and publishing across appropriate store social channels.

• Captures or coordinates photo and video coverage for store events, community sponsorships, and inventory features.

• Maintains brand consistency across all 14 stores, including logo treatment, color palette, typography, disclaimer placement, and OEM brand compliance.

• Designs print, POP, and in-store signage as needed, working with internal stakeholders and external print vendors.

• Maintains the master content calendar across all store social profiles and coordinates with the Marketing Coordinator on intake of local campaign requests.

• Reviews and approves agency-produced creative against brand standards before publication.

• Stays current on platform trends, OEM creative guidelines, and emerging AI tools relevant to creative production.

• Reports to the Marketing Manager on creative output cadence, ticket close rates, and brand quality metrics.

EDUCATION & EXPERIENCE

• Associate's degree or higher in Graphic Design, Visual Communications, Marketing, or related field preferred.

• Two (2) or more years of professional experience in graphic design, content production, in-house marketing, or marketing agency.

• Portfolio demonstrating both graphic design and video editing work is required.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Strong proficiency in Adobe Creative Cloud, especially Photoshop, Illustrator, and Premiere Pro. Familiarity with After Effects and Lightroom preferred.

• Working proficiency in Figma or Canva for design system management.

• Experience with short-form video editing tools (Premiere Pro, DaVinci Resolve, CapCut).

• Familiarity with dealer website content management — Dealer.com, Dealer Inspire, or DealerOn — is a plus.

• AI tool experience preferred — including generative video tools (Seedance, Higgsfield AI), image tools (Nano Banana, Adobe Firefly, Midjourney), and language models (ChatGPT, Claude) for ideation, asset generation, video production, and copy support.

• Experience publishing across Meta Business Suite, TikTok Business, YouTube, and Google Business Profile.

• Highly organized and able to manage multiple deadlines across multiple brands and stores.

• Strong eye for brand consistency, typography, and detail.

• Clear and concise written and verbal communication.

• Self-starter with the ability to chase content from sales staff and ship deliverables on schedule.

• Ability to work legally in the United States.

• Must be 18 years of age or older.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job.

This role is based at our Kelso, WA Corporate Office.

Office areas are heated and air conditioned.

The work environment is primarily indoors, with occasional field work for store events and on-location photo/video capture. Occasional travel to Bud Clary store locations across Washington State is required.

Bud Clary Auto Group is proud to be an Equal Employment Opportunity Employer. We are dedicated to creating a workplace free from discrimination and harassment based on race, color, gender, national origin, age, religion, sex, disability, or any other protected status. This commitment extends to all aspects of employment, including recruiting, hiring, placement, promotion, termination, layoff, and more. We uphold a harassment-free environment for everyone, including vendors, contractors, and other non-employees.

Bud Clary Auto Group uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States.

Have questions? Contact humanresources@budclary.com
Location: Kelso, WA Corporate Office