HR & Community Content Creation Specialist

Job Summary:

This position will be responsible for developing, creating, and distributing engaging content across the Company's digital platforms. The Content Creator & Digital Communications Specialist will assist in the maintenance of social media accounts, create video and photographic content, develop newsletters and marketing materials, and drive employee engagement through Workvivo and other internal communication channels. This role will support the Company's branding, recruitment, employee engagement, training, and communication initiatives while ensuring a consistent and professional presence across all media platforms. This position will support the development of content across all divisions of Roppe Holding Company.

Responsibilities:

• Develop, create, and publish engaging content for social media platforms including Facebook, LinkedIn, Instagram, YouTube, and other company channels.
• Create and edit videos highlighting company culture, employee stories, events, products, services, and recruitment initiatives.
• Partner with the Training Coordinator to develop, produce, and maintain training content, including instructional videos, presentations, visual aids, onboarding materials, and digital learning resources that support employee development and operational excellence.
• Capture and edit professional photography for employee outreach materials for recruiting, social media content, company events, marketing, and employee communications.
• Maintain all company social media accounts from an employee outreach/attraction standpoint, ensuring consistent branding and regular posting schedules.
• Monitor social media engagement and respond to comments, messages, and inquiries as appropriate.
• Develop content calendars and coordinate content releases to maximize audience engagement.
• Design and distribute company newsletters, announcements, and internal communications.
• Create marketing collateral including brochures, flyers, advertisements, presentations, and promotional materials.
• Manage and drive employee engagement through Workvivo by creating content, highlighting employee achievements, promoting company events, and encouraging employee participation.
• Collaborate with leadership and department managers to identify opportunities for content creation and storytelling.
• Attend company meetings, events, celebrations, community outreach programs, and recruiting events to capture content.
• Assist with employer branding initiatives to support recruiting and retention efforts.
• Analyze social media and engagement metrics and provide recommendations for improvement.
• Maintain brand standards and ensure consistency across all communication platforms.
• Coordinate with external vendors and partners as needed for marketing and communication projects.
• Stay current on industry trends, social media best practices, and emerging communication technologies.
• Assist with special projects and other duties as assigned.

Essential Functions:

• Excellent written, verbal, and visual communication skills required.
• Ability to work flexible hours as necessary to attend company events, employee activities, recruiting functions, and special projects.
• Strong photography, videography, and content editing skills required.
• Proficiency with social media platforms and content management tools.
• Experience with graphic design and video editing software.
• Ability to create engaging content tailored to different audiences and platforms.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Ability to work independently while collaborating effectively with team members.
• Ability to maintain confidentiality when handling company information.
• Ability to communicate professionally with employees, leadership, customers, vendors, and community partners.
• Ability to analyze engagement data and make recommendations based on results.
• Ability to use a computer, camera equipment, smartphones, and related technology.
• Ability to work in both office and manufacturing environments.
• Ability to travel between company locations as necessary.
• Ability to stand, walk, bend, reach, and lift equipment and materials related to content creation.
• Dependability, reliability, and consistent attendance required.
• Must represent the Company professionally both online and in person.

Education, Experience, and Qualifications:

• High school diploma or GED required.
• Minimum of two (2) years of experience in content creation, social media management, marketing, communications, or a related field preferred.

• Experience creating and editing video, photography, and digital marketing content required.
• Experience with Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar content creation software preferred.
• Experience managing business social media accounts preferred.
• Experience with employee engagement platforms such as Workvivo preferred.
• Portfolio demonstrating content creation, photography, videography, and social media management experience strongly preferred.
• Applicants may be required to provide a portfolio or examples of previous work demonstrating photography, videography, graphic design, social media management, and content creation experience.

Additional Benefits! 

• Employee-Owned Company (ESOP) – Become an owner and share in our success as an employee-owned company.
• Career Growth Opportunities – We are committed to developing and promoting talent from within.
• Generous Vacation Program - Eligible employees can earn up to three weeks of vacation during their first year.
• COBRA Reimbursement Assistance – We help ease the transition between employers by reimbursing eligible COBRA healthcare continuation costs.
• Competitive health insurance coverage 
• • Medical, Dental, Vision, Life Insurance, HSA Contributions
  • Medical Premiums as low as $11/week for single $18/week for Family insurance 
• 401k Match 
• • 25% of your first 8% of deferrals 
  • 3.5% annual contribution