Content Creator

High Point University’s Office of Communications is currently seeking a full-time Content Creator. This position highlights High Point University’s incredible distinctions in both long-form and short-form stories and marketing copy for a variety of print and digital platforms, including the HPU Magazine and other print and digital publications. The Content Creator will write new copy, curate and repurpose existing copy, and curate other content such as photos and videos, to tell compelling stories. The person suited for this position will enjoy writing for an established brand, proof reading and fact checking content, and organizing how the content comes together on a website, in an email, or in a publication. The Content Creator will love interviewing and gathering information from a variety of campus stakeholders to channel it all into an engaging story written with external constituents and future family audiences in mind.

QUALIFICATIONS:

Education

• Bachelor’s degree required

Experience and Training

• Minimum one year experience in strategic communications, public relations, marketing or similar field preferred

Knowledge, Skills, Ability:

• Ability to passionately promote The Premier Life Skills University through content in a manner consistent with the university’s brand.
• Ability to effectively write, curate, proofread and edit compelling content that is free of spelling, grammar, and punctuation errors.
• Ability to write sales and marketing materials that are persuasive and compelling.
• Thorough, detail-oriented and extremely organized.
• Willing to quickly learn new skills, meet deadlines and solve complex problems.
• Follows instructions well and is enthusiastic about leading and thoroughly completing assignments.
• Effective fact checking, information gathering, research capabilities, and interviewing skills.
• Ability to work with a group of writers, designers, photographers, and other team members to meet a common goal.
• Ability to manage numerous assignments with multiple deadlines.
• Builds knowledge and understanding of university print publications and digital platforms in order to write and create channel-specific content.
• Proficiency in Microsoft Office including Microsoft Word, as well as Adobe Acrobat Pro
• Working knowledge of basic photo editing programs, or willingness to quickly learn.
• Ability to take an idea with minimal direction and channel it into a final product.
• Ability to collaborate with stakeholders across campus.
• Ability to anticipate challenges and take a proactive approach to finding solutions.
• Effective oral communication skills; strong interpersonal skills.
• Other duties as assigned.

ESSENTIAL FUNCTIONS:  

• Effectively writes, curates and edits timely, compelling content that positively promotes the HPU story in a manner consistent with HPU’s brand. This includes but is not limited to writing for the HPU magazine, brochures, emails, press releases, website features, special marketing projects and more.
• Writes, edits and organizes content while maintaining the HPU voice.
• Works with various leaders on campus to gather accurate information and channel it into a compelling story.
• Covers university events to be documented in print publications or university news.
• Conducts interviews and/or requests for information from students, faculty, staff, alumni, parents, donors, business leaders and community members.
• Schedules and participates in new photo and video shoots to ensure accurate visuals accompany projects.
• Submits content for approval and follows the appropriate approval and editing process.
• Curates and repurposes existing content to support storytelling goals.
• Ensures accurate information is used across multiple channels.
• May serve as a liaison to the campus, external constituents, or vendors, thereby serving as a positive representative of HPU.
• Uses scheduling, posting, archiving, email and content management systems as assigned.
• Maintains positive work atmosphere by acting and communicating effectively with students, students’ parents, faculty, co-workers, and managers.
• Serve on the university Emergency Communications Committee as needed.
• Other duties as assigned.

ACCOUNTABILITY:

• Ensures the University is positively represented in all written forms
• Ensures projects are completed and published on schedule, with a focus on the HPU Magazine.
• Ensures content is consistent with the university brand and positively promotes the university.
• Ensures all storytelling elements are thoroughly organized and on schedule.
• Ensures deadlines for assigned projects are met.

CONTACT INFORMATION:

For more information about this position, please contact Pam Haynes, Vice President for Communications at

phaynes@highpoint.edu