Compensation Amount:
24.00 USD HourlyThe Content Creator & Marketing Specialist is responsible for capturing and producing high-quality visual content that brings the guest experience to life, strengthens brand storytelling, and drives visitation, reservations, dining, and retail engagement. This role blends hands-on content creation with marketing execution across social media, digital platforms, and promotions campaigns. The position is reported to the Park General Manager.
Job Description:
ESSENTIAL FUNCTIONS
* Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage, retail, recreation, landscapes, and guest activities.
* Produce engaging short-form video content (Instagram Reels, Tik Tok, You Tube shorts) optimized for social performance.
* Develop branded story telling series that showcase seasonal offerings, associate expertise, and guest adventures across all lines of business.
* Edit and deliver polished content using industry standard tools.
* Collaborate with the corporate marketing team to maintain consistent brand standards, following General Manager direction adhering to all National Park Service compliance protocols.
* Manage day-to-day content scheduling and publishing across key platforms - Instagram, Facebook, Tik Tok, You Tube, LinkedIn.
* Monitor audience engagement and respond to guest interactions in alignment with brand voice and service expectations.
* Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion.
* Partner with Operations teams to promote upcoming events, seasonal packages, interpretive programming, and guest experiences.
* Assist in shaping marketing direction by providing creative input, field-based insights, and performance feedback.
* Build marketing content assets for websites, email campaigns, signage, promotions, and on-site guest communications.
* Ensure all content aligns with both Mt. Rainier Guest Services branch branding, park partner standards and corporate image.
* Capture vendor, community, and partner stories that enhance authenticity and local connection.
* Support guest-facing activations including influencer visits, pop-up experiences, media opportunities, and promotional events.
SKILL AND KNOWLEDGE REQUIREMENTS INCLUDE
* High School Diploma/G.E.D. equivalent required; secondary education in a related field is preferred.
* Strong knowledge of content creation tools like Cana and Adobe Creative Suite (Photoshop, Premiere).
* Deep knowledge of how different platforms operate and understanding of interpreting analytics.
* Able to communicate clearly and concisely, both orally and in writing.
* Able to accurately handle confidential and sensitive information.
* Must be service and safety oriented. Must possess a sense of awareness, timelines, urgency, common sense, and have a very strong attention to detail. Strong organization and time management skills are a must.
* Strong level of knowledge and comfort with Windows operating system and MS Office software required.
PHYSICAL AND MENTAL REQUIREMENTS
* Availability for seasonal position (April 2026 - October 2026)
* Lift, carry, and push up to 25 lbs. occasionally.
* Able to sit for long periods up to two hour stretches. Perform repetitive motions like bending, grasping, and typing
* Able to spend long periods on the telephone and working on computer.
* Strong physical ability to hike and move through the park to enable capturing features of the area.
* Read and write work-related documents in English.
* Speech recognition and clarity, including the ability to understand the speech of visitors, co-workers and guests, and the ability to speak clearly in order to
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