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Content Creator & Marketing Specialist - Mt Rainier Admin

Guest Services

Ashford, Washington

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JOB DETAILS
SKILLS
Adobe Creative Suite, Adobe Photoshop, Audiovisual, Brand Marketing (Branding), Communication Skills, Content Delivery/Distribution, Content Development, Copying Machines, Detail Oriented, Document Scanners, Email Campaign, English Language, Facebook, Fax Machines, Food and Beverage Industry, High School Diploma, Hospitality and Tourism, Industry Standards, Lift/Move 25 Pounds, LinkedIn, Marketing, Microsoft Office, Microsoft Windows Operating System, Multiplatform/Cross-Platform, Office Equipment, Online Marketing, Performance Tuning/Optimization, Presentation/Verbal Skills, Recreation, Retail, Speech Recognition, Storytelling, Time Management, Typing, YouTube
LOCATION
Ashford, Washington
POSTED
30+ days ago
Compensation Amount:
24.00 USD HourlyThe Content Creator & Marketing Specialist is responsible for capturing and producing high-quality visual content that brings the guest experience to life, strengthens brand storytelling, and drives visitation, reservations, dining, and retail engagement. This role blends hands-on content creation with marketing execution across social media, digital platforms, and promotions campaigns. The position is reported to the Park General Manager.

Job Description:

ESSENTIAL FUNCTIONS

  • Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage, retail, recreation, landscapes, and guest activities.

  • Produce engaging short-form video content (Instagram Reels, Tik Tok, You Tube shorts) optimized for social performance.

  • Develop branded story telling series that showcase seasonal offerings, associate expertise, and guest adventures across all lines of business.

  • Edit and deliver polished content using industry standard tools.

  • Collaborate with the corporate marketing team to maintain consistent brand standards, following General Manager direction adhering to all National Park Service compliance protocols.

  • Manage day-to-day content scheduling and publishing across key platforms - Instagram, Facebook, Tik Tok, You Tube, LinkedIn.

  • Monitor audience engagement and respond to guest interactions in alignment with brand voice and service expectations.

  • Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion.

  • Partner with Operations teams to promote upcoming events, seasonal packages, interpretive programming, and guest experiences.

  • Assist in shaping marketing direction by providing creative input, field-based insights, and performance feedback.

  • Build marketing content assets for websites, email campaigns, signage, promotions, and on-site guest communications.

  • Ensure all content aligns with both Mt. Rainier Guest Services branch branding, park partner standards and corporate image.

  • Capture vendor, community, and partner stories that enhance authenticity and local connection.

  • Support guest-facing activations including influencer visits, pop-up experiences, media opportunities, and promotional events.

SKILL AND KNOWLEDGE REQUIREMENTS INCLUDE

  • High School Diploma/G.E.D. equivalent required; secondary education in a related field is preferred.

  • Strong knowledge of content creation tools like Cana and Adobe Creative Suite (Photoshop, Premiere).

  • Deep knowledge of how different platforms operate and understanding of interpreting analytics.

  • Able to communicate clearly and concisely, both orally and in writing.

  • Able to accurately handle confidential and sensitive information.

  • Must be service and safety oriented. Must possess a sense of awareness, timelines, urgency, common sense, and have a very strong attention to detail. Strong organization and time management skills are a must.

  • Strong level of knowledge and comfort with Windows operating system and MS Office software required.

PHYSICAL AND MENTAL REQUIREMENTS

  • Availability for seasonal position (April 2026 - October 2026)

  • Lift, carry, and push up to 25 lbs. occasionally.

  • Able to sit for long periods up to two hour stretches. Perform repetitive motions like bending, grasping, and typing

  • Able to spend long periods on the telephone and working on computer.

  • Strong physical ability to hike and move through the park to enable capturing features of the area.

  • Read and write work-related documents in English.

  • Speech recognition and clarity, including the ability to understand the speech of visitors, co-workers and guests, and the ability to speak clearly in order to be understood by same in English.

  • Constantly communicate and receive written and verbal communication with other employees in fast-paced environment.

EQUIPMENT USED

  • Typical office equipment (computers, multi-extension phone system, fax, copiers, scanners, among others), as well as audio visual equipment and lighting necessary for content cre

About the Company

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Guest Services

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