Content Designer Personalization

Content Designer Personalization

New York, NY Boston, MA

Design and User Experience - Personalization

Permanent, Remote

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Were looking for a Content Designer to join the Personalization Design team at Spotify, a multidisciplinary group building some of the worlds most loved audio experiences, including Discover Weekly, AI DJ, and Prompted Playlist. We design how listeners discover, explore, and connect with music, podcasts, and audiobooks, shaping experiences that feel personal, playful, and deeply intuitive at a global scale.

This role sits at the intersection of language systems and intelligence. Youll help define how users express intent, understand recommendations, and collaborate with Spotify through words-moving discovery from something that happens to listeners into something they actively shape. Through thoughtful content design, youll give form, clarity, and personality to agentic LLM-powered experiences.

In this role, youll also focus on designing clear human and expressive content across AI-driven features with an emphasis on prompts, conversational flows, feedback, and system language that help users steer recommendations with confidence.

What Youll Do

• Lead content strategy for agentic products
• Define and own how Spotify communicates through LLMs by setting voice personality and tone standards
• Build content frameworks used by composition and engineering
• Design author and evaluate prompts and system instructions for generative features
• Build reusable prompt templates, experiments, and guardrails with product engineering and safety teams
• Write and iterate on high-quality in-product language, microcopy, help text, error states, onboarding notifications, tooltips, naming that is accessible, inclusive, and measurable
• Partner with product managers, designers, researchers, and engineers to translate user and business needs into content requirements, participate in discovery, design critiques, and localization planning
• Partner with engineers to design and run human-in-the-loop evaluations
• Define what good looks like for AI-generated text and use those insights to tune model performance

Who You Are

Youre an experienced content designer and UX writer with a portfolio that shows you can solve complex problems through language. You have a background in conversation design and character development and bringing brands to life through applied voice and tone guidelines. You have hands-on experience working with LLMs, prompt design, and evaluation. You understand the difference between a zero-shot and few-shot prompt and you know how to iterate on instructions to get a specific tonal output and avoid hallucinations.

You can navigate ambiguity, collaborate across teams, and tackle complex flows that span states, surfaces, or systems. Bonus experience with LLM-as-a-Judge frameworks, evaluation, scaling, or basic scripting for testing prompts in notebooks & native or near-native proficiency in a second language.

Where Youll Be

This role is based in either New York or Boston. We offer you the flexibility to work where you work best. There will be some in-person meetings, but give you the flexibility to work from home. This team operates within the Eastern Standard time zone for collaboration.

The United States base range for this position is $119,424 - $170,606 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401k retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.

About Spotify

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or whats playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking. So bring us your personal experience, your perspectives, and your background. Its in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - were here to support you in any way we can.

About the Company

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the worlds most popular audio streaming subscription service.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Find our AI notice here: https://lifeatspotify.com/ai-notice

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