The Content Developer is the production and craft lead within the L&D team. This role is accountable for translating approved instructional designs, storyboards, and learning blueprints into finished, high-quality training content ââ¬â eLearning modules, video, job aids, facilitator guides, assessments, and other learning materials that reach RaceTrac's frontline retail workforce.
Where the Instructional Designer determines what learning needs to happen and why, the Content Developer determines how it gets built ââ¬â making decisions about visual design, interactivity, pacing, multimedia production, and technical execution that bring the instructional vision to life. This role requires both technical craft and creative judgment, and a deep commitment to consistency, quality, and the learner experience.
What You'll Do:
Content Production & Digital Learning Development
Build polished, production-ready eLearning modules, microlearning assets, video content, and interactive digital experiences using approved authoring tools (Articulate Storyline, Rise) and multimedia platforms.
Develop a full range of training materials including facilitator guides, participant workbooks, quick-reference job aids, assessments, and knowledge checks ââ¬â consistent with the design direction provided by the Instructional Designer.
Apply strong visual design principles to all learning materials ââ¬â using layout, typography, color, imagery, and motion to enhance clarity, engagement, and brand alignment.
Produce and edit instructional video content including scripted recordings, screen captures, and on-camera footage using tools such as Adobe Premiere Pro.
Brand Standards & Instructional Quality
Maintain strict consistency in RaceTrac's learning brand voice, visual identity, and instructional quality standards across all content produced.
Conduct thorough self-review and editing of all materials before submission ââ¬â ensuring content is grammatically correct, visually clean, instructionally sound, and free of errors.
Adhere to accessibility standards for digital learning content, ensuring materials are usable by learners with varying abilities and backgrounds.
LMS Management & Content Lifecycle
Manage content through its full lifecycle within the Learning Management System (LMS) ââ¬â including uploading, publishing, versioning, and archiving.
Maintain RaceTrac's content maturity matrix, tracking the status, review schedule, and lifecycle stage of all training materials in the portfolio.
Monitor learning analytics and completion data, flagging engagement issues or content performance concerns to the Instructional Designer for review.
SME Collaboration & Project Execution
Work closely with Instructional Designers and SMEs throughout the production process ââ¬â asking clarifying questions, incorporating review feedback efficiently, and managing revision cycles on time.
Manage content development project tasks within established timelines, communicating status proactively and escalating scope changes or blockers promptly.
Assist in the coordination and facilitation of SME review sessions, managing feedback logs and revision tracking.
Innovation & Continuous Improvement
Stay current on emerging content development tools, techniques, and trends ââ¬â including AI-assisted content development, gamification, and mobile-first design principles.
Contribute recommendations for improving production workflows, templates, and toolsets to increase quality and efficiency across the L&a