As a Content Editor on the Creative Production team, you will edit and refine engaging still and short-form
video content for Whole Foods Market Organic (WFM OG) social and brand channels. This role combines
post-production editing with basic social-first photography and video shooting to support content creation needs. You'll collaborate with content producers, social strategists, and creative partners to deliver polished, on-brand content that resonates across digital platforms.
Key job responsibilities
• Edit and assemble short-form video content for social platforms including TikTok, Instagram Reels, and Facebook, ensuring alignment with WFM OG brand standards.
• Refine still photography and video assets captured during productions, applying color correction, audio
mixing, motion graphics, and text overlays as needed.
• Capture basic social-first still photography and short-form video content using mobile and professional equipment when needed to support campaign timelines.
• Write engaging, on-brand social copy for captions, headlines, and in-feed text that complements visual
content and drives audience engagement.
• Transform raw footage into compelling social-first narratives that drive engagement and reflect current
platform trends.
• Collaborate with Content Producers to review footage, provide creative input during pre-production, and ensure editorial vision is achievable.
• Optimize content for various aspect ratios, platform specifications, and campaign requirements across
social and digital channels.
• Maintain organized project files, version control, and asset libraries to support efficient workflows and
content repurposing.
• Partner with Social, Creative, and cross-functional teams to incorporate feedback, iterate quickly, and meet tight deadlines.
• Stay current on social media trends, editing techniques, copywriting best practices, and platform algorithms to keep content fresh and relevant.
• Support the Creative Production team in developing style guides, templates, and editorial standards for
consistent brand expression.
BASIC QUALIFICATIONS
- Advanced proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, or similar) and photo editing tools (Adobe Photoshop, Lightroom).
- Strong understanding of social media platforms-especially TikTok, Instagram, and Facebook-and how to edit specifically for each platform's unique format and audience.
- Basic proficiency with cameras, lighting, and audio gear for social-first still and video capture.
- Excellent social copywriting skills with ability to craft platform-specific captions, hooks, and calls-to-action that align with brand voice and drive engagement.
- Experience with motion graphics, text animation, and basic visual effects (After Effects knowledge is a plus).
- Solid grasp of color grading, audio editing, and sound design to enhance storytelling quality.
- Ability to work efficiently under tight deadlines while maintaining high creative standards and attention to detail.
- Strong communication and collaboration skills to work effectively with producers, creatives, and stakeholders.
- Creative eye for pacing, composition, and storytelling that drives engagement and brand connection.
- Understanding of content performance metrics and ability to adapt editorial approach based on insights.
PREFERRED QUALIFICATIONS
- 3+ years of experience in video editing, content editing, or post-production, with a portfolio showcasing social-first still and video work.
- Background in marketing, advertising, or creative production; retail or consumer packaged goods experience is a plus.
- Proven track record of creating engaging social content that performs well and adapts to evolving platform trends.
- Demonstrated experience writing social copy that resonates with target audiences and drives measurable engagement.
- Familiarity with Whole Foods Market or Amazon Fresh branding is preferred but not required.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
USA, TX, AUSTIN - 50,000.00 - 87,600.00 USD annually