Content Growth Lead, Creator Partnerships

Amazon"s Creator Services team leads creator programs that span media, commerce, and culture. We connect creators and Amazon"s diverse businesses, helping bring big ideas to life across Wondery, Amazon Music, Twitch, Audible, Amazon Games, and beyond. Join us in making Amazon the home for creators.

We"re seeking a leader to build and scale our Content Growth team in service of our creator partnerships. This role will own the strategy and execution of content distribution across all services - including YouTube, TikTok, Meta, and Amazon"s owned-and-operated products - to maximize audience reach, engagement, and monetization for our creator partners. Today, those creator shows include New Heights (Jason and Travis Kelce), Mind The Game (LeBron James and Steve Nash), Baby, This Is Keke Palmer (Keke Palmer), Armchair Expert (Dax Shepard), and more. You"ll lead a team responsible for transforming how we distribute and optimize creator content, building in-house platform expertise, and developing scalable workflows that drive growth. This role reports to the Head of Creator Partnerships and must be located in New York City or Los Angeles.

Key job responsibilities

Content Distribution Strategy & Execution:

• Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS, and Amazon O&O services to maximize reach, engagement, and monetization.
• Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.
• Lead innovation in short-form and mid-form content optimization.
• Cultivate relationships with all distribution services, negotiate platform partnerships, and represent Creator Services in all platform partner meetings, conferences, and events.
• Transform manual distribution workflows into automated, scalable solutions that support growing content volume.
• Design and implement standardized performance measurement frameworks across all distribution endpoints.
• Build with AI to find opportunities for automation, optimization, and workflow improvements.

Team Leadership & Development:

• Build, lead, and mentor a high-performing team.
• Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies.
• Set clear performance metrics and goals aligned with overall business objectives.
• Lead cross-functional initiatives with Creator Services, Creator Ad Partnerships, and other Amazon teams.

Monetization & Analytics:

• Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities.
• Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities.
• Build analytics capabilities to measure content performance, identify growth opportunities, and translate data into insights and actionable strategies that drive revenue growth.

Creator Advisory:

• Serve as a strategic growth advisor to creator partners, providing guidance on distribution optimization.
• Develop and share platform-specific best practices and guidance that help creators grow audiences and increase monetization.
• Create scalable frameworks demonstrating the distribution value Creator Services brings to partnerships.