Content Growth Platform Lead, Creator Partnerships

Amazon.com Inc

Culver City, CA

JOB DETAILS
SKILLS
Algorithms, Apple, Artificial Intelligence (AI), Automation, Best Practices, Business Development, Business Support, Conferences, Content Delivery/Distribution, Distribution Channel, Distribution Services, Music, Negotiation Skills, Podcasting, Public/Media/Press/Analyst Relations, RSS (RDF Site Summary), Relationship Management, Residential Construction, Revenue Growth, Scalable System Development, YouTube
LOCATION
Culver City, CA
POSTED
27 days ago

Amazon"s Creator Services team leads creator programs that span media, commerce, and culture. We connect creators and Amazon"s diverse businesses, helping bring big ideas to life across Wondery, Amazon Music, Twitch, Audible, Amazon Games, and beyond. Join us in making Amazon the home for creators.

We"re seeking an experienced business development executive to build and manage platform relationships and expertise in support of our creators' content. This role will own the strategy and execution of content distribution across priority services - YouTube/Apple/Spotify/Amazon - to maximize audience reach, engagement, and monetization for our creator partners. Today, those creator shows include New Heights (Jason and Travis Kelce), The Oprah Podcast (Oprah Winfrey), Mind The Game (LeBron James and Steve Nash), Baby, This Is Keke Palmer (Keke Palmer), Armchair Expert (Dax Shepard), and more. The role will focus on increasing the reach and monetization of our content by identifying, establishing, and growing 3P distribution opportunities across the ad-supported business. You"ll be responsible for owning how we distribute and optimize creator content on your designated platforms, building in-house platform expertise and external relationships, and developing scalable workflows that drive growth. This role reports to the Content Growth Lead and must be located in New York City or Los Angeles.

Key job responsibilities

  • Develop and execute comprehensive content distribution strategies across YouTube, Amazon, and RSS services to maximize reach, engagement, and monetization of Wondery creators' content
  • Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.
  • Cultivate relationships with distribution services, negotiate platform partnerships, and represent Amazon Creator Services in all platform partner meetings, conferences, and events.
  • Develop and share platform-specific best practices and guidance that help our creator partners grow their audiences to achieve monetization goals
  • Build with AI to find opportunities for automation, optimization, and workflow improvements.
  • Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities.
  • Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities.
  • Build analytics capabilities to measure content performance, identify growth opportunities, and translate data into insights and actionable strategies that drive revenue growth.

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles