Content Lead, Local Marketing

How We Work At Chick-fil-A: Chick-fil-A,  Inc. ('Chick-fil-A' or 'the Company') Staff members play a vital role in achieving our strategic goals by developing their skills,  fostering inclusive teamwork,  and embracing innovation. All Staff are expected to contribute to a compelling future by inspiring and motivating those around them. Growth and development are essential at Chick-fil-A. We want Staff to seek new perspectives and adopt new methods to drive continuous improvement and adaptation to evolving business needs. Lastly,  we ask Staff to seek wisdom,  expect the best,  accept responsibility,  respond with courage,  and think others first.

Our Flexible Futures Model offers a healthy mix of working in person (currently a minimum of 8-10 days per month) and virtually,  strengthening key elements of the Chick-fil-A culture by fostering collaboration and community. Overview:

The role of the Content Lead, Local Marketing is to ensure the creation and deployment of local marketing content that equips Operators, their Restaurant Marketing Directors, and Staff with relevant and actionable information and resources. Success in this role will be defined by the ability to identify the needs of the target audiences and facilitate the creation of local marketing content across a range of platforms (e.g., Restaurant guides, field testimonials, local success stories, community-specific messaging, tools, etc.).

Responsibilities:

• Strategic Content Curation: Develop a streamlined Local Marketing content strategy and calendar that aligns with business priorities. Ensure all resources are simple, actionable, and directly address the practical needs of Operators and Restaurant Marketing Directors.
• Cross-Channel Deployment: Create high-quality, high-impact content tailored for specific audiences. Deploy resources across multiple platforms in easy-to-consume formats to maximize accessibility and immediate application.
• Content Management & Systems: Establish and manage a simplified system to source, catalog, and share Local Marketing best practices. Ensure cross-functional partners can easily access and leverage these insights.
• Trend Monitoring: Stay current on marketing and communication trends to continuously simplify and refine the content approach, ensuring all materials remain relevant and effective.
• Operator Story Database: Lead the solicitation and curation of Operator success stories. Transform these real-world examples into clear, actionable case studies that promote local marketing excellence.

 

Key Partners & Collaborators

• Operating within a decentralized model, this role requires a highly collaborative approach. You will regularly interface with Field Marketing and the broader Marketing department, while maintaining intentional, direct interaction with Operators and Restaurant Marketing Directors to ensure all content is practical and field-ready.
• Internal: Corporate Communications, Learning & Development, In-House Agency, CFA HELP (Support Now), and Field Marketing.
• External: Operators, Restaurant Marketing Directors, Vendors, and Agencies.

Required Qualifications (Knowledge, Skills, & Abilities):

• Proficiency in Canva
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel, etc.)
• Strong written and visual communication skills
• Experience developing marketing toolkits, guides, playbooks, and templates
• Exceptional project management and attention to detail
• Knowledge of digital asset management platforms and content governance

Preferred Qualifications (Knowledge, Skills, & Abilities):

• Proficiency in Adobe Photoshop (or Adobe Creative Cloud)
  
• Copywriting
• Familiarity with brand standards and visual identity systems
  
• Experience with instructional design and adult learning principles     
• Experience creating content for distributed or franchise organizations
• Fluency in Spanish
• SEO

Required Years of Experience: 3 Preferred Years of Experience: 7 Travel Requirements: 20% Required Level of Education: Bachelor's Degree Preferred Level of Education: Bachelor's Degree Preferred Major/Concentration: Marketing, Integrated Marketing Communications, Journalism, Instructional Design, Graphic Design Relocation Assistance Provided: No