Content Marketing Coordinator

Ergon, Inc. is seeking a Content Marketing Coordinator at the West Region Office in Phoenix, Arizona.

The Content Marketing Coordinator supports integrated marketing initiatives across digital, print, email, social media, events, and web platforms for Ergon's Pavement & Coatings Resources (PCR) business unit. Working closely with the Director of Marketing, Content Marketing Specialist, and cross-functional teams, this role develops engaging content that strengthens brand awareness, drives customer engagement, and supports lead generation for brands including Crafco, Ergon Asphalt & Emulsions, and Russell Standard.

This position offers a competitive salary with an excellent benefits package including Profit Sharing, Matching 401(k), Health, Life, Disability, Dental, Vision, Personal, Holiday, and Sick Pay, Maternity Leave and more.

The ideal candidate is a strong writer and organized project coordinator with experience in email marketing, social media, and content development. This individual will help execute cohesive marketing strategies across multiple platforms while supporting campaigns, tradeshows, product launches, customer stories and educational resources.

Specific Duties:

• Email Marketing & Digital Communications
• Develop and execute strategic email marketing campaigns in Mailchimp, including customer updates, product announcements, educational content, success stories, and promotions
• Manage audience segmentation, automation workflows, contact lists, and campaign reporting to improve engagement, conversions, and audience growth
• Collaborate with marketing and sales teams to create integrated digital campaigns and supporting assets including landing pages, graphics, and promotional materials
• Monitor social media trends, online conversations, and engagement opportunities to support brand awareness
• Content Marketing & Brand Storytelling
• Develop and write customer success stories, case studies, whitepapers, website content, SEO-focused educational content, articles, advertisements, presentations, and marketing collateral that support brand awareness, website engagement, and lead generation
• Travel to jobsites, customers, tradeshows and industry events to conduct interviews to create compelling technical and customer-focused content and to capture photography, video, testimonials, and supporting content assets as needed
• Support product launches, seasonal promotions, customer events, internal communications, and strategic marketing initiatives with consistent messaging
• Tradeshow, Event & Creative Marketing Support
• Develop digital and print marketing materials supporting tradeshows, industry events, open houses, nonprofit initiatives, hospitality events, and customer engagement activities
• Create event collateral including flyers, banners, signage, presentations, social promotions, and promotional materials
• Create one-off marketing handouts and coordinate creative assets with internal marketing, website, and design teams while ensuring brand consistency and quality standards
• Proofread and edit marketing materials prior to publication or distribution
• Content Strategy & Analytics
• Organize marketing projects, content calendars, and campaign timelines to support efficient execution across initiatives
• Maintain organized content libraries of photos, videos, testimonials, and project content for ongoing marketing and sales use
• Research industry trends, customer interests, and competitor activity to identify opportunities for engagement and content development
• Track campaign performance metrics and assist with reporting to support ongoing improvements in SEO, digital marketing, and content effectiveness

Qualifications:

A Bachelor's Degree or equivalent experience is required. The qualified candidate must be authorized to work in the U.S. and provide a portfolio of published work, have a valid Driver's License with acceptable driving record, and ability to travel up to 20%, or as needed.

• Bachelor's degree in marketing, communications, journalism, business or related field (or equivalent experience)
• Ability to travel up to 20%, as needed
• Valid US Driver's license and insurable driving record
• Strong writing, editing, proofreading, and storytelling skills
• Ability to learn technical concepts and transform them into engaging marketing content
• Applicable knowledge of content marketing strategies, email marketing campaigns, SEO best practices, social media marketing, content management systems, and digital marketing tools
• Minimum 2-5+ years creating content for social media, websites, blogs, email campaigns, and print materials
• Basic to intermediate graphic design experience using Adobe Creative Suite, Canva, or similar tools
• Excellent organizational and project management skills with the ability to manage multiple deadlines
• Strong interpersonal and communication skills with the ability to collaborate across departments and with people at all professional levels
• Proficiency in Microsoft Office and Google Workspace, Mailchimp experience a plus
• Strong attention to detail and commitment to brand consistency

Learn more about Crafco and Ergon:

http://crafco.com

https://ergon.com/sustainability

Contact us to see if you can be a part of our TEAM.

Ergon, Inc. is an EEO employer and a drug-free workplace. Applicants must be authorized to work in the US. Any employment offers are contingent upon a pre-employment drug test, background check, and MVR.