Advertising, Affiliate Marketing, Brand Management, Brand Marketing (Branding), Brand Strategy, Content Development, Content Management, Custom Media, Customer/Client Research, Diving, Leadership, Loyalty Programs, Marketing, Marketing Objectives, Marketing Plan, Marketing Strategy, Media Buying and Planning, Outbound Marketing, Performance Metrics, Recreation, Social Media, Storytelling, Strategic Planning, Team Player
Johnson Outdoors, home to some of the world's most innovative and
best-known outdoor recreation brands, we create amazing outdoor
experiences - for adventurers, by adventurers. Check out each of the
unique Johnson Outdoor brands in Fishing, Watercraft, Camping and
Diving! With 1,300 employees, 19 global facilities and a footprint in
over 80 countries, we're committed to delivering exceptional products
that connect people to the outdoors. The Diving Content Marketing
Manager drives content marketing strategies and execution to support
agreed upon brand and business goals. The role brings the brand to life
in ways that resonate with current and prospective audiences, strengthen
community engagement, differentiate the brand and meet key performance
indicators. Responsibilities include expanding influencer programs,
managing affiliate marketing programs when applicable, and serving as a
brand ambassador. The manager ensures all programs align with business
unit and marketing objectives and support Johnson Outdoors' content
marketing maturity. Key Responsibilities: * Strategy definition:
Collaborates with Marketing Activation and Brand Management leadership
to shape content marketing strategies that strengthen brand equity,
improve brand perceptions, build loyalty, and drive revenue. Aligns
content objectives and initiatives with the broader brand strategy,
business goals, and marketing activation plans, ensuring competitive
differentiation. * Creative concept development: Partners closely with
internal teams and external agencies to bring brand storytelling to
life. Translates strategic direction into compelling creative ideas
rooted in consumer insight and ensures concepts are aligned across
channels. Provides clear creative guidance and leads collaborative
reviews to deliver high quality, on-brand content that drives engagement
across all diving initiatives. * Content planning and development:
Develops content plans that support agreedupon goals and strategies.
Sources, creates and curates content from internal and external partners
for use across digital advertising, DTC sites, organic social media,
email, PR, and other channels. Collaborates crossfunctionally to gather
input and ensure alignment. Implements plan by: Developing compelling,
differentiated brand stories and bringing them to life through
multimedia content, either produced in-house or sourced externally for
use across digital advertising, social media, brand DTC sites, email and
other relevant channels.-house or sourced externally, for use across
digital advertising, social media, brand DTC sites, email and other
relevant channels. Overseeing the development and execution of organic
social media strategies and plans, delivering year-over-year growth
against agreed upon KPIs. Representing the company and... For full info
follow application link. Equal Opportunity Employer/Protected
Veterans/Individuals with Disabilities * APPLICATION
INSTRUCTIONS: Apply Online: ipc.us/t/F6B9314B8AA04F6B
J
JOHNSON OUTDOORS INC
Johnson Outdoors Marine Electronics Inc., home of Minn Kota electric trolling motors, Cannon downriggers, Talon shallow water anchors, Humminbird fish finders, and marine accessories, is a global company focusing on turning ideas into adventure with innovative, market-leading outdoor recreational products..
1,000 to 1,499 employees
Sports and Physical Recreation
http://www.johnsonoutdoors.com