Content Marketing Manager

Role Summary

The Content Marketing Manager develops high‑quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing & Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance‑driven narratives.

Key Responsibilities

Content Development & Execution

• Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials.
• Repurpose core messages into modular assets optimized for channels and audiences.
• Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership.

Campaign & Product Marketing Support

• Partner with product marketing managers to execute content components of approved marketing plans.
• Produce launch and campaign assets on time and to specification.
• Incorporate stakeholder feedback under guidance from content leadership.
• Write content designed to drive engagement, conversion, and pipeline impact.

Channel & Performance Optimization

• Collaborate with digital marketing to optimize content for performance.
• Support testing, iteration, and refinement based on performance insights.
• Apply content best practices and identify opportunities for scalability and efficiency.

Core Skills & Expertise

• Strong understanding of messaging frameworks, positioning, and differentiation.
• Excellent writing and editing skills across the customer journey.
• Experience developing marketing collateral, video scripts, web pages, social copy, lead‑gen assets, and email.
• Understanding of digital platforms, audience targeting, SEO, and content performance measurement.
• Creative storyteller with a clear, audience‑focused writing style.

Experience & Education

Required

• 5-7 years of experience in content marketing, content strategy, or a related role.
• Proven track record of creating impactful marketing content.
• Experience managing or contributing to editorial calendars.
• Bachelor's degree in communications, journalism, marketing, business, or a related field.

Preferred

• Medical device, healthcare, or B2B technology writing experience.
• Experience with CMS platforms.

Technical & Soft Skills

• Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite).
• Ability to align content strategy with business objectives.
• Analytical mindset with the ability to assess content performance.
• Strong collaboration, organization, and time‑management skills.
• Ability to communicate complex information clearly and effectively.

Additional Requirements

• Ability to work independently while collaborating cross‑functionally.
• Adaptability in a fast‑paced environment with changing priorities.
• Up to 5% travel.
• Adherence to company quality and safety standards.

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