Content Marketing Specialist

Description

Position Title: Content Marketing Specialist

Position Location: Uxbridge, MA

Position Type/Schedule: Hybrid, 4 days in office & 1 remote

Compensation: $75,000 - $95,000

(Compensation depends on skills, knowledge, education, and experience)

Position Snapshot: The Content Marketing Specialist is an experienced professional responsible for driving brand awareness and engagement through strategic content creation and sales enablement. This individual will collaborate with global and local teams to deliver compelling, consistent messaging across channels. Using analytics, SEO/AEO/GEO best practices, and creative storytelling, the Content Marketing Specialist will support sales growth through customer-focused content.

About you: You have at least 5 years of experience in content or product marketing and are looking to advance in your career and grow professionally. You're a strategic, creative thinker with a knack for crafting content that connects and drives results. You are collaborative, adaptable, and detail-focused, using data to guide decisions while keeping our brand's voice strong. Juggling priorities, staying ahead of trends and bringing fresh ideas to the table comes naturally to you. You adapt your communication style to suit your audience, and your approachable nature helps you connect easily with everyone you meet.

A day in the life:

• Design and execute content marketing strategies aligned with global and local initiatives.
• Support sales enablement through strong technical and commercial product knowledge
• Create and manage engaging content for both online and offline mediums (e.g., social media, website, email marketing, print marketing, etc.) to drive brand awareness and lead generation.
• Collaborate with commercial, corporate, and product marketing teams to ensure consistent messaging.
• Stay current on trends and best practices in content marketing, SEO/AEO/GEO, and analytics.
• Partner with Digital Marketing Specialist to manage online reputation and social media presence.
• Translate technical and business information into clear, compelling content.
• Generate creative ideas to enhance engagement and storytelling.
• Oversee third-party resources and ensure quality digital assets using Adobe Suite.
• Develop internal communication materials and best practice guides.
• Monitor and optimize content performance to improve engagement, SEO, and pipeline impact.
• Maintain brand voice and consistency across all channels.
• Analyze campaign performance and use data insights to optimize future strategies.
• Conduct market research and competitor analysis to identify growth opportunities.

Requirements

What you will need:

• 5+ years of previous experience in content marketing, product marketing, industry/segment marketing, or similar role
• Bachelor's degree in Marketing, Communications, Business Administration, or related field is preferred
• Familiarity with HubSpot (or alternative marketing automation platforms), CMS, and CRM systems.
• Comfortable with working across departments and consolidating feedback into action.
• Proven track record of successfully driving omnichannel marketing strategy.
• Strong project management and organizational skills with the ability to handle multiple tasks, simultaneously and meet deadlines.
• Excellent communication and interpersonal skills
• Proficiency in Adobe Creative Suite is preferred. Experienced in Microsoft Office and project planning systems.
• Ability to work independently and as part of a cross-functional team. Experience managing external vendors (e.g., marketing agencies, freelancers, videographers, etc.)
• Strong analytical skills and attention to detail.
• Creative thinker with strong problem-solving abilities.
• Excellent writing, editing, and communication skills to create compelling content and effectively collaborate with others.
• Proficiency in using analytics tools to measure content effectiveness and inform strategy adjustments.
• Ability to travel with occasional overnight stays (Up to 15%)

Perks of being part of our team:

• Blue Cross Blue Shield Medical Insurance - multiple plan options
• Blue Cross Blue Shield Dental Insurance
• FSA, HSA options
• Vision Insurance
• 401k with company match, fully vested
• Paid Time Off
• 10 company paid holidays
• Company paid disability & AD&D insurance
• 100% paid parental leave after one year of service
• Supplemental insurance plans (Identity theft, cyber protection, additional life, etc.)
• Tuition reimbursement
• Many of our positions offer flexible schedules to meet your needs
• Relaxed business casual environment
• Sit/Stand desks for onsite office positions
• Frequent team building activities
• Career development opportunities

About us: Lenze is a global manufacturer of electrical and mechanical drives, motion control and automation technology - offering products, drive solutions, complete automation systems, and engineering services and tools from one single source. Our products can be found in many industries, including automotive, packaging, material handling and logistics, robotics, and industrial equipment (pumps/fans).

A global network of distributors and representatives makes Lenze Americas perfectly positioned to meet the motion control needs of customers worldwide. Lenze Americas, the American subsidiary of Lenze SE of Germany, is headquartered in Uxbridge, Massachusetts; corporate global headquarters are in Hamelin, Germany.

Our culture: We're powered by people. Our culture is built on collaboration, innovation, and respect-where every voice matters, and every idea has the potential to shape the future. We believe in balance, supporting our team with the flexibility and resources they need to thrive both professionally and personally.

Lenze is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.