Position Description:
The Content Marketing Strategist role sits at the intersection of content strategy, management, and AI automation - building the workflows, templates, and tools that allow our team to create and manage high-quality, on-brand content efficiently across channels. This role leads the development of customer stories and creates compelling content that fuels marketing campaigns and top-of-funnel growth.
You'll lead the development of customer-focused content, content that supports integrated marketing campaigns, and partner cross-functionally to keep our content resources on servicetrade.com fresh, accurate, and high-impact. Your content will be used in ABM programs, marketing campaigns, digital advertising, sales outreach, and to share our company's continuous thread of good news on our owned web properties, social media, and third-party outlets.
In a world of AI, we believe that the future of content strategy resembles that of an engineer - someone who orchestrates, manages, and optimizes both our content strategy and the use of AI to power ServiceTrade's content creation and storytelling at scale.
Key Responsibilities and Activities:
Content Strategy, Systems, and Workflow Engineering
Lead and evolve the company's content strategy across the full funnel, aligning brand narrative, demand generation priorities, and product positioning to drive audience growth and pipeline impact
Lead and evolve the content systems and workflows that power ServiceTrade's marketing content
Design scalable content pipelines that break content creation into repeatable, modular steps supported by automation and AI
Build and maintain content templates, prompt libraries, and structured workflows for campaigns, customer stories, and marketing programs
Maintain the content roadmap, editorial infrastructure, and organization-wide libraries that supports campaign priorities and strategic initiatives
Establish governance standards, workflows, and quality benchmarks to ensure outputs remain accurate and on-brand
Continuously optimize workflows, templates, and automation to improve speed, scale, and effectiveness
Customer Story Systems and Thoughtful Storytelling
Design scalable frameworks for capturing, structuring, and repurposing customer stories across channels
Partner with Customer Success, Sales, and Product to identify strong customer story opportunities aligned with business priorities
Build templates and processes that turn interviews, case studies, and testimonials into multi-format content assets
Enable teams to efficiently transform customer insights into blogs, social posts, campaign assets, and sales materials
Campaign and Top-of-Funnel Content Systems
Build the systems that enable campaign content to be created, adapted, and distributed efficiently across channels
Translate campaign objectives into scalable content frameworks that support blogs, guides, video, social, and digital assets
Support distribution and engagement across always-on owned channels (servicetrade.com, blog, YouTube, and social platforms)
Collaborate with Demand Generation and Brand teams to ensure content systems align with campaign goals and messaging
Identify opportunities to improve content velocity and scale through automation and structured workflows
Design workflows that allow marketing teams to repurpose and distribute campaign content across owned channels
Collaborate with Marketing Operations to define KPIs and measurement frameworks for content effectiveness and regularly report on impact
Brand and Product Content Governance
Maintain systems that ensure brand voice, tone, and messaging remain consistent across all generated content
Partner with Product Marketing to ensure product messaging is embedded into content frameworks and templates
Develop guardrails and review processes that maintain clarity, accuracy, and brand alignment
Serve as a steward of the company's content architecture and narrative consistency
Web and Content Infrastructure
Design systems that support scalable content publishing and updates on servicetrade.com and other owned platforms
Maintain structured content models that support reuse, AEO/SEO performance, and discoverability
Collaborate with Web, AEO/SEO, and Design partners to improve content performance and user experience
Ensure content systems support consistent storytelling across web, social, and campaign channels
Help shape the content experience and discoverability strategy across web and organic channels
Knowledge and Skills:
Required
5+ years of experience in content marketing, content strategy, or a related B2B marketing role
Demonstrated ability to develop compelling customer stories, case studies, and narrative-driven marketing content
Strong writing and editing skills with the ability to communicate complex ideas clearly and simply
Experience supporting integrated marketing campaigns with content across multiple formats and channels (blog, web, social, guides, video, sales enablement)
Experience designing and managing editorial calendars, content roadmaps, or structured content libraries
Experience using AI tools to support research, drafting, editing, and content optimization
Ability to design repeatable content workflows, templates, and frameworks that improve content efficiency and scalability
Strong collaboration skills and experience working cross-functionally with demand generation, product marketing, customer success, sales, and marketing operations
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
Experience analyzing content performance and using data to improve content effectiveness and audience engagement
Preferred
Experience in B2B SaaS, field service software, or technology marketing
Experience designing AI-assisted content workflows, prompt libraries, or automated content pipelines
Familiarity with SEO/AEO best practices and content discoverability strategies
Experience working with CMS platforms and structured web content systems
Experience using marketing automation, analytics, or content performance tools
Experience translating long-form content or customer insights into multi-channel campaign assets
Comfort experimenting with new tools and approaches to improve marketing content speed, scale, and impact
A few things you want to know:
What does ServiceTrade do?
Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce.
Ok, so why should I care about that?
Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It's why we get excited about serving a market that you might never have thought about before.
What kind of working environment do you have?
We've transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page.
What kind of benefits do you offer?
Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
Dental and Vision through Unum
Flexible Spending Account and Dependant Care Account
Company-paid Life insurance, STD and LTD
Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
401(k) with up to 3% employer match and NO vesting period
Flexible PTO policy
10 company holidays
Parental Leave
Paid Time Off for Volunteering
Employee Reimbursement Program to use for well-being, technology and/or professional development
#LI-Remote
EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex