Best Practices, Brand Messaging, Brand Positioning, Business Support, Calendar Management, Campaigns, Channel Marketing, Cloud Computing, Consumer Marketing, Content Development, Content Management, Copying Machines, Creative Brief, Custom Media, Customer Experience, Detail Oriented, Email Management/Administration, Email Marketing, Fax Machines, HTML (HyperText Markup Language), Identify Issues, Leadership, Marketing, Marketing Campaign, Marketing Objectives, Marketing Strategy, Microsoft Office, Microsoft SharePoint, Multiplatform/Cross-Platform, Office Equipment, Online Marketing, Oracle, Performance Analysis, Performance Metrics, Performance Testing, Photocopy, Physical Demands, Problem Solving Skills, Production Management, Project/Program Management, Quality Assurance, Sales, Sales Prospecting, Salesforce.com, Short Messaging Service (SMS), Strategic Planning, Team Building, Team Player, Time Management, Website Conversion, Wordpress
Content Marketing Strategist
Classification
Exempt
Reports to
Marketing Manager, Consumer Communication
JOB DESCRIPTION
Summary/Objective
As a Content Marketing Strategist, you will lead the development of compelling results driven content strategies that support business goals, enhance brand consistency, and improve customer engagement. Key responsibilities include creating and managing content for email, SMS, website, in-store digital signage. This role is responsible for developing creative briefs, aligning content from concept to execution, maintaining timelines, approvals, and production workflows. The strategist also collaborates closely with internal marketing team members to support campaigns and ensure consistent messaging across platforms. By leveraging performance insights and testing results, this role helps optimize content effectiveness, increase conversion rates, and support overall marketing and business objectives.
Essential Functions
Content Creation & Strategy
- Partner closely with marketing leadership, creative, social, martech, and sales team to shape content strategies that support business objectives and align with brand positioning.
- Write strategic creative briefs to guide campaign development and align messaging across channels and teams.
- Stay current with marketing trends, channel best practices, and competitor messaging to identify new content opportunities.
- Manage the content planning calendar and ensure timely delivery of all assets.
- Manage content strategy and implementation for in-store digital signage.
Project Management
- Drive the development and execution of integrated marketing campaigns with clear, concise, and compelling content across various marketing channels (eg. digital signage, SMS, email)
- Manage production workflows by assigning tasks, setting timelines, and coordinating approvals to ensure smooth execution across platforms.
- Execute quality assurance to ensure promo accuracy, consistency in brand tone, style, and messaging and optimization for customer experience and engagement.
- Digital Marketing & Analytics
Manage and optimize email marketing campaigns with the Martech Specialist to implement planned email and SMS content strategies, ensuring cohesive brand messaging and utilizing effective segmentation to increase engagement and proof of revenue. - Analyze content performance metrics (e.g., engagement, traffic, conversion) to identify opportunities for improvement and adjust strategies to refine messaging and optimize effectiveness.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Competencies
- Attention to Detail: Taking responsibility for a thorough and detailed method of working.
- Teamwork: Working as a productive member of a cohesive group toward a common goal and contributing to team development and effective team dynamics.
- Accountability: Accepting responsibility that results in anticipation/prevention of problem areas from actions, and problem solving inside and outside the department/organization.
- Initiative: Spotting opportunities within a circle of influence; anticipating threats and acting on them; self-starting rather than waiting passively until the situation demands action.
- Problem Solving: Having the ability to identify problems and issues of varying complexities and to find effective solutions with few guidelines.
- Results Orientation: Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.
Supervisory Responsibility
This position has no supervisory responsibilities.
Work Environment
This job operates in a professional office environment. This role routinely involves standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
Must be able to sit for long periods of time. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.
Travel
0%
Required Education and Experience
- 4-year degree
- 2-5 years of marketing support experience
Additional Eligibility Qualifications (Knowledge, Skills, Abilities)
- Proficiency in Microsoft Office Suite
- Basic HTML, Familiarity with SharePoint, WordPress, HubSpot, Oracle Commerce Cloud, Salesforce Marketing Cloud a plus.
AAP/EEO Statement
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.