Content Operations Manager

Title: Content Operations Manager

Contract Duration: 1-year Contract with possible extension

Location: Knoxville, TN - Hybrid - 2-days on-site.

Max Hourly Pay Rate: $40.88/hr

What We Do/Project

The main function of a Content Operations Manager is to provide innovative content strategies to engage and grow audience and enhance site performance for *** US Digital websites. This role requires a strategic thinker with a deep understanding of content management systems, data-driven decision-making and the ever-changing digital media landscape. The ideal candidate will have a proven track record in complex data analysis, SEO & AI/LLM best practices, content optimization and content operation workflows. This role be part of our Digital Strategy, Monetization, and Operations team and will collaborate with partners across *** to support digital strategy, optimize performance, drive user acquisition and meet business goals.

Job Responsibilities / Typical Day in the Role
• Develop and guide content strategy and operations to enhance user acquisition and engagement, ensure cohesive workflows across content teams, and deliver high quality website experiences.
• Improve content discoverability and performance by providing best practices, analyzing cross channel metrics, and offering actionable insights to expand reach and elevate user experience.
• Collaborate across teams and partners-including monetization, product/engineering, editorial, and third party vendors-to align and prioritize content initiatives with broader business objectives.
• Optimize systems and stay ahead of trends by auditing workflows for efficiency and monitoring industry and market developments in site, content, and search strategy.

Must Have Skills / Requirements

1) Ability to make Data-Driven Decisions

a. 8+ years; using Google Analytics, Google Search Console, or Adobe Analytics increase ROI.

2) Experience with SEO, LLM, or AI Chatbot

a. 8+ years; Experience with organic traffic (Google/Bing, ChatGPT, Claude)

3) Experience working on Ad Supported Websites

a. 8+ years

Nice to Have Skills / Preferred Requirements

1) Experience with Affiliate Content Marketing.

2) Experience in a CMS

Soft Skills:

1) Demonstrated long-term thinking, relationship-building, and cross-functional collaboration

2) Experience making analytical, data-driven decisions with a user-centric approach to content

3) Excellent project management and organizational skills

4) Ability to manage and balance multiple (and sometimes competing) priorities in a fast-paced, complex business environment

5) Excellent communication skills, adept at conveying complex solutions to various audiences

6) Proven ability to work in a hybrid environment

Technology Requirements:

1) Experience with content management systems and multiple insights platforms - Adobe Experience Manager, Adobe Analytics, Google Products, BrightEdge, Similarweb, Asana)

2) Experience inputting Jira tickets.